No matter your customer base or sales model, understanding demand and predicting customer needs is a crucial step in a performance-focused content cycle.

In this paper we explain:

• Why engagement is the single biggest driver of content performance
• How engagement rates vary across specific industries, but hover between 33% and 50% of content overall
• Why smartphones lag behind desktop engagement by 30% despite leading across all device categories in market penetration

When it comes to data, don’t get mired in only analyzing your own content’s performance. Instead, combine that knowledge with web-wide data on your competitors’ content marketing performance. 

Download the full report to understand why consumers engage less on B2C content and how to increase engagement.