BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

Perplexity’s growth upends SEO fears, reveals crack in Google’s dominance

April 03, 2024 | VentureBeat

Google has remained the undisputed search leader for decades, but AI — specifically generative AI — is threatening its market dominance. Perplexity’s referral traffic growth is evidence of that.

Perplexity Referrals To Brand Sites Growing, Data Shows

April 03, 2024 | MediaPost

BrightEdge’s analysis shows referrals from Perplexity, an AI-driven "ask" engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as a search engine that refers users to sites through citations.

60% of Perplexity citations overlap with top 10 Google organic results

April 03, 2024 | Search Engine Land

With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.

How Google’s AI Search Will Change Marketing Strategy

March 20, 2024 | Forbes

BrightEdge Founder and Executive Chairman, Jim Yu, speaks with Forbes on what to expect from Google's generative AI-powered search: Search Generative Experience.

5 Key Enterprise SEO And AI Trends For 2024

March 18, 2024 | Search Engine Journal

Stay ahead of the game with these 2024 Enterprise SEO trends. Discover how to adapt your marketing strategies and prepare for future success.

Apple Acquires Another AI Startup

March 14, 2024 | MediaPost

BrightEdge Founder and Executive Chairman Jim Yu shares commentary on Apple's recent AI acquisitions.

Google SGE testing and development is ongoing, growing

February 23, 2024 | Search Engine Land

Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.

84% of Searches on Google Will Be Impacted by the Company's AI-Powered Results, Says Expert

February 06, 2024 | Marketing Artificial Inteligence Institute

BrightEdge, a leading AI-powered SEO platform for enterprises, recently released new research on the potential impact of Google's Search Generative Experience (SGE) by industry. Author Mike Kaput catches up with BrightEdge founder Jim Yu to learn more about the future of AI in search.

How AI is reshaping Google’s search page

January 24, 2024 | Fast Company

Consumers are shifting from a keyword-based search experience—where they are presented with a barrage of ads to click through—to a conversational interaction that uses a search bot powered by a large language model. Such a pivot could have profound effects on Google’s core business.

What marketers can expect as Google rolls out conversational AI in search ads

January 23, 2024 | Yahoo! Finance

The impact of generative AI on Google and the advertising market is expected to be significant. An estimated 84% of queries on Google Search will be boosted by generative AI, eventually impacting more than $40 billion per year in ad revenue, according to data that marketing platform BrightEdge shared with Marketing Dive. Healthcare, e-commerce and B2B technology industries are estimated to be impacted the most by the technology.