BrightEdge in the News

The Latest Updates from Around the Web

BrightEdge Data Reveals Mobile Users' Search Behavior Amid AI Evolution

May 22, 2025 | Digiday Japan

Digiday Japan highlights exclusive BrightEdge data showing that despite rapid AI evolution in search, most mobile users continue relying on traditional browsing patterns. Our research emphasizes the need for marketers to bridge both human and AI-driven discovery channels.

BrightEdge Analysis Featured in Ars Technica's Critique of Google's Zero-Click AI Strategy

May 20, 2025 | Ars Technica

Ars Technica turned to BrightEdge insights when critiquing Google's zero-click AI Overviews as a turning point in information control. Our analysis was highlighted to show how traditional SEO strategies face unprecedented pressure in this new AI-first search paradigm, helping readers understand the fundamental shift from discoverable links to contained AI responses.

WIRED Highlights BrightEdge Analysis of AI Mode's Impact on Discovery

May 20, 2025 | WIRED

WIRED explores Google's AI Mode transformation of content discovery, featuring BrightEdge insights on the fundamental shift from clickable links to AI-generated summaries and the urgent need for marketers to adapt to this new paradigm.

BrightEdge Insights Featured in Associated Press Coverage of AI Search Upheaval

May 20, 2025 | Associated Press

The Associated Press turned to BrightEdge data when covering how Google's AI Overviews are transforming web results and raising concerns among publishers. Our analysis was highlighted to show early shifts in visibility and referral traffic distribution, helping readers understand the real impact of AI-powered search on content discovery and website traffic patterns.

BrightEdge Analysis: Washington Post on AI Search Web Upheaval

May 20, 2025 | The Washington Post

The Washington Post features BrightEdge insights on how Google's AI Overviews are transforming content surfacing, with our data pointing to early visibility shifts for top-ranking sites as publishers and marketers adapt to unprecedented traffic volatility.

BrightEdge Analysis Highlighted in Inc.'s Coverage of Google's AI Mode Launch Inc. / Associated Press

May 20, 2025 | Inc. / Associated Press

When Inc. and the Associated Press covered Google's major AI Mode rollout, they turned to BrightEdge insights to explain the business implications for marketers. Our analysis was featured to help readers understand how this shift toward generative responses as the default will significantly disrupt traditional search traffic patterns, requiring immediate SEO strategy adaptation from brands and publishers.

BrightEdge Insights Featured in Guardian's AI Mode Analysis

May 20, 2025 | The Guardian

The Guardian features BrightEdge expertise in analyzing Google's AI Mode unveiling at I/O, highlighting our warnings that marketers need entirely new strategies to maintain discoverability in the emerging AI-powered search ecosystem.

Forbes Brasil Features BrightEdge on AI's Marketing Revolution

May 14, 2025 | Forbes Brasil

Forbes Brasil showcases BrightEdge insights on how AI-generated search summaries are permanently transforming marketing and media strategies. Our analysis highlights the accelerating need for brands to optimize for AI-first visibility and rethink traditional content approaches.

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

Semafor Highlights BrightEdge Warning on AI Chatbot Influence

May 11, 2025 | Semafor

Semafor explores evolving PR strategies for AI chatbots, featuring BrightEdge warnings that visibility now depends as much on prompt engineering techniques as traditional SEO optimization methods.