BrightEdge in the News
The Latest Updates from Around the Web
How To Optimize Your Content for Google’s Search Generative Experience
Google’s ready to repackage the search experience to better deliver what searchers seek. Its testing of Search Generative Experience (SGE) and other AI advancements reflects a strategic shift to empower AI interaction through natural queries. BrightEdge Founder and Executive Chairman, Jim Yu, shares how to make the most of Google’s Search Generative Experience, and optimize for four types of content.
BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
BrightEdge co-founder Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence (GAI) across the company.
Schema Usage Up 4x Among Top Ranking Ecommerce Sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies.
Where Ecommerce Implements Technical SEO/Schema
Marketers at ecommerce companies are preparing much earlier this year for the holidays, but some are challenged to keep up with the ever-changing search engine results page (SERP). BrightEdge shares recommendations for search engine optimization (SEO) marketers focused on ecommerce based on what the company sees around the combination of that ever-changing SERP and artificial intelligence (AI)-generated content flooding the web.
What Is Conversational Intelligence?
The recent growth of chat-based applications and the integration of conversational and generative AI into search engines like Bing and Google has fueled the interest and importance of conversational intelligence. BrightEdge CTO, Lemuel Park, unpacks the technology behind chatbots, virtual assistances, and other human-machine interactive applications.
Google's AI Innovations, Search Generative Experiences, and SEO
AI in SEO is actually not new. Savvy marketers in SEO have been utilizing AI for insights and automation for years. However, the introduction of ChatGPT and Generative AI has accelerated interest in AI and fueled new innovations such as Google's Search Generative Experiences (SGE). As a result, the whole overall Google search experience is changing.