The birth and growth of the digital ecosystem has had a tremendous impact on the media and publishing industry. Advertisers must consider the falling print circulation, which in turn has impacted how they approach the market and invest their budget. Advertisers spent 6.8% less in 2016 than they did in the previous year, and it is expected to drop another 6.8% in 2018.
Successfully engaging with consumers in the modern era requires brands in the media and publishing industry to integrate with mobile marketing and personalization. Knowing people’s location for promotions and experiences can make a tremendous difference in the quality of user experiences.
Develop an SEO strategy for search visibility across multiple areas
BrightEdge Data Cube provides media and publishing marketers with valuable insights on the keywords they should focus on to ensure an effective digital strategy. Data Cube can also be used to research and design strategies against head-to-head competitors in Search.
Perform SEO audits for media sites of any size and depth of content
Use ContentIQ to audit sites with thousands of content pages to gain a better picture of where and how SEO enhancements can be made at enterprise scale.
Monitor traffic, conversions, and revenue across all strategic content
Page Reporting allows brands to group pages into different categories and measure content performance based on type of content and where it exists in the customer journey.
Track search performance across most important and timely topics
Media and publishing brands use Keyword Reporting to track how their content performs on related organic search terms.
Compare brand search visibility against competitors at a glance
Share of Voice helps media brands to better understand their true competitors in Search and ensure that they are aligning their digital strategy accordingly.
Citizens Bank uses the Data Cube to find content gaps. To date we've had success developing content inspired by Data Cube research and attaining Page 1 Google results.
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Wiley Captures Additional $1,860,000+ Annually
Austin Kane, SEO Strategist of Wiley overcame severe algo penalty, increased traffic by over 6 million page views
Scranton Gillette Increases Organic Traffic by 33% With BrightEdge
Rex Camposagrado used the BrightEdge platform to increase pageviews for 16 major magazine brands
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SEO Strategies To Drive Local Traffic To Your Site
Tailor your local SEO strategy to distinct local markets by mapping out precise search volume and ranking data for each keyword in every city or country that Google Search supports
Data Cube Fuels Keyword Research To Build Content Strategies
Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.
Understand how SEO drives content performance
Page Reporting identifies the content that drives brand engagement and customer actions so you can repeat success, over and over.