Danielle Yuthas
  Sr. Digital Media & Marketing Specialist
  Wellbiz Brands

 

 

Danielle Yuthas, the Senior Digital Media & Marketing Specialist from Wellbiz Brands, spoke to us about the regular algorithm changes that impact us all and the upcoming expected changes in 2017. This includes the interstitials penalty, site speed, machine learning, and the importance of featured snippets.

   Nik Rajpal
   VP of Marketing Sciences
   Exclusive
 

 

Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.

 

 

  Adam Singer
  Analytics Advocate, Google Analytics
  Google

 

Adam Singer, an analytics advocate from Google Analytics, spoke about the importance of using data in marketing and how Google Analytics is working to help marketers. This help includes setting up a public demo account, a Data Studio for data visualization, and Analytics Academy – where people can take courses for continuing education in analytics.