5 BrightEdge Customers Discuss ROI
The BrightEdge Platform has helped customers, including Move, Seagate, Experian, adidas, and Wiley, realize significant increases in search traffic. The platform allows them to track increases and attribute those increases to content creation efforts. These wins create buy-in not only from decision makers, but also team members and the company as a whole.
Here's how a few clients have seen success using the BrightEdge Platform:
- Move - Improvement of 10-20% Year over Year traffic increasing search channel to 70% of overall traffic across their 20-40 million monthly users
- Seagate - 20% increase in overall website traffic and steadily contiuing to increase due to the ability of tracking content performance
- Experian - 30-40% Month over Month search traffic increase
- adidas - Over 300% search traffic growth Year over Year
- Wiley - 28% increase in traffic from search
How to Increase SEO ROI?
S304: Scaling In-House – The Search Org Maturity Curve - Danielle Yuthas
Danielle Yuthas
Sr. Digital Media & Marketing Specialist
Wellbiz Brands
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Share15 - S304: Scaling In-House – The Search Org Maturity Curve - Danielle Yuthas
S304: Scaling In-House – The Search Org Maturity Curve - Alex Volk
Alex Volk
Director Search Marketing
Microsoft
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Share15 - S304: Scaling In-House – The Search Org Maturity Curve - Alex Volk
S304: Scaling In-House – The Search Org Maturity Curve - Adam Souza
Adam Souza
Sr. Web Marketing Manager, SEO
VMware, Inc
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Share15 - S304: Scaling In-House – The Search Org Maturity Curve - Adam Souza
30: Digital Elevation: Transformation - Clay Stobaugh
Share15 - 30: Digital Elevation: Transformation - Clay Stobaugh
DM105: The Hybrid Digital Marketer – Talent Management - Dan Mooney
Dan Mooney
Director of Digital Analytics
John Wiley & Sons, Inc
Share15 - DM105: The Hybrid Digital Marketer – Talent Management - Dan Mooney
DM101: Paid, Owned & Earned Digital Marketing - Charmaine Madamba
Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmaine Madamba
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Alex Edlund
Global Director, Search Marketing
Mariott International
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Data Visualization
Best Practices for Data-Driven Problem Solving
Data Visualization
This whitepaper outlines the nine steps to conceiveing, creating, and delivering dashboards for maximum impact, including:
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- How to distribute dashboards
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Meaningful dashboards and charts start with meaningful questions. By casting goals as robustly-defined problems, dashboards can show solution implementation and outcomes over time. Results can be scalable and repeatable, without the scramble to meet the goal du jour.
Download the full whitepaper for the best problem solving tips you'll need.
Data Visualization White Paper
Project Management Success with Salesforce
Manage projects and communicate at scale to achieve desired outcomes
In large organizations, how do you efficiently manage projects and effectively communicate at scale to achieve desired outcomes? How are large goals accomplished when there are several stakeholders and owners with different areas of responsibility?
These two questions are familiar ones that face many brands. While there are a variety of disparate project management tools one may use to address this challenge (including meetings, email, Microsoft Project, scheduled reports, and self-service reporting) the most effective management productivity tools incorporate the best aspects of each.
This whitepaper discusses the challenges facing marketers and program managers tasked with the responsibility of driving and reporting on outcomes cross-functionally within an organization. Using a hypothetical customer event, a solution to those challenges is discussed, planned and executed, illustrating how a marketing initiative may be managed from beginning to end with the use of Salesforce dashboards.
Learn to leverage Salesforce dashboards beginning with this whitepaper guide.











