5 BrightEdge Customers Discuss ROI

The BrightEdge Platform has helped customers, including Move, Seagate, Experian, adidas, and Wiley, realize significant increases in search traffic. The platform allows them to track increases and attribute those increases to content creation efforts. These wins create buy-in not only from decision makers, but also team members and the company as a whole.

Here's how a few clients have seen success using the BrightEdge Platform:

  • Move - Improvement of 10-20% Year over Year traffic increasing search channel to 70% of overall traffic across their 20-40 million monthly users
  • Seagate - 20% increase in overall website traffic and steadily contiuing to increase due to the ability of tracking content performance
  • Experian - 30-40% Month over Month search traffic increase
  • adidas - Over 300% search traffic growth Year over Year
  • Wiley - 28% increase in traffic from search

How to Increase SEO ROI?

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S304: Scaling In-House – The Search Org Maturity Curve - Danielle Yuthas

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  Danielle Yuthas
  Sr. Digital Media & Marketing Specialist
  Wellbiz Brands




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S304: Scaling In-House – The Search Org Maturity Curve - Alex Volk

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  Alex Volk
  Director Search Marketing
  Microsoft


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S304: Scaling In-House – The Search Org Maturity Curve - Adam Souza

 
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  Adam Souza
  Sr. Web Marketing Manager, SEO
  VMware, Inc




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30: Digital Elevation: Transformation - Clay Stobaugh




  Clay Stobaugh
  EVP, Chief Marketing Officer
  Wiley

 

 

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DM105: The Hybrid Digital Marketer – Talent Management - Dan Mooney

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  Dan Mooney
  Director of Digital Analytics
  John Wiley & Sons, Inc


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DM101: Paid, Owned & Earned Digital Marketing - Charmaine Madamba

 

 

  Charmaine Madamba
  Sr. Search Marketing Manager
  Citrix Systems, Inc.

 

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DM101: Paid, Owned & Earned Digital Media Marketing - Alex Edlund

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   Alex Edlund
   Global Director, Search Marketing
   Mariott International

 

 

 

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Data Visualization

Best Practices for Data-Driven Problem Solving

Data Visualization

This whitepaper outlines the nine steps to conceiveing, creating, and delivering dashboards for maximum impact, including:

  • Which chart type gives the fastest, clearest answer
  • How to best use colors for meaning
  • How to distribute dashboards
  • How to drill down and do custom reporting

Meaningful dashboards and charts start with meaningful questions. By casting goals as robustly-defined problems, dashboards can show solution implementation and outcomes over time. Results can be scalable and repeatable, without the scramble to meet the goal du jour.

Download the full whitepaper for the best problem solving tips you'll need.

 

 

 

 

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Project Management Success with Salesforce

Manage projects and communicate at scale to achieve desired outcomes

In large organizations, how do you efficiently manage projects and effectively communicate at scale to achieve desired outcomes? How are large goals accomplished when there are several stakeholders and owners with different areas of responsibility?

These two questions are familiar ones that face many brands. While there are a variety of disparate project management tools one may use to address this challenge (including meetings, email, Microsoft Project, scheduled reports, and self-service reporting) the most effective management productivity tools incorporate the best aspects of each. 

This whitepaper discusses the challenges facing marketers and program managers tasked with the responsibility of driving and reporting on outcomes cross-functionally within an organization. Using a hypothetical customer event, a solution to those challenges is discussed, planned and executed, illustrating how a marketing initiative may be managed from beginning to end with the use of Salesforce dashboards.

Learn to leverage Salesforce dashboards beginning with this whitepaper guide.

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