Marketing in the Machine Age
The Path to a More (Artificially) Intelligent Future
Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
- Explore how AI is augmenting marketers' knowledge and capabilities, and altering consumer expectations for brand experiences
- Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance
- Learn about the AI-powered marketing technology companies that are enabling a more intelligent future