Ensuring your customers have a positive experience with your brand is critical to building loyalty and driving revenue. Your SEO efforts offer many opportunities to elevate your customers' experience.
Join us on as we discuss strategies to leverage SEO insights and tactics to not only improve rankings and visibility, but also to improve the customer experience. We'll also share how search engine crawlers are mimicking human experience and give practical tips on how to measure and translate your SEO efforts to customer experience metrics.
In this webinar, you’ll learn how to:
- Effectively identify important SEO and customer experience goals for your website
- Leverage quantitative and qualitative data to connect users to your content and brand
- Develop a semantically relevant information architecture that can help crawlers traverse the content on your site
