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Session Decks and Videos

Track I: Optimization - The New SEO Landscape

Session 1a: Navigating Secure Search - From Keywords to Content

Jordan Kasteler
Jordan Kasteler
Senior SEO Manager at Red Door Interactive

With over 10+ years experience in digital marketing, running SEO and content marketing programs in a variety of sectors including non-profit, client, agency, entrepreneurial and as an independent consultant with clients such as Overstock, BlueGlass and PETA. Considered an industry expert, Jordan regularly contributes to publications like Search Engine Land and Marketing Land, speaks internationally at conferences like Search Engine Marketing Expo, Search Engine Strategies and Pubcon and is the author of A to Z: Social Media Marketing.

Other presenters from this session:

Ken Shults
Ken Shults
Managing Director, Global Consulting at Global Strategies
Gene McKenna
Gene McKenna
Director of Search Marketing at Groupon

Transcript