INDUSTRY REPORT: Travel Marketing and SEO

Consumers are trending away from brand loyalty & towards overall value

INDUSTRY REPORT: Travel Marketing and SEO

Consumers are trending away from brand loyalty & towards overall value

Bookings for flights and hotels are migrating to a fully digital experience. Websites, mobile applications, and progressive web applications (PWA) are becoming the place where consumers receive the brand experience. This has obvious implications for web owners in the travel and hospitality space and creates opportunities for SEOs and digital marketers.

In this industry report on travel and hospitality digital marketing, BrightEdge discusses learnings on where and how digital marketers are placing their bets in a world where face-to-face interaction is still a huge part of the customer experience.

Key trends

  • 63% of travelers are influenced by consumer opinions posted online
  • Consumers are becoming more data-driven, so should you
  • User experience on all channels is paramount
  • A complete mobile experience results in higher satisfaction

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