BrightEdge was founded with the mission of making it easier for marketers to deliver a better customer experience and increased performance across all digital channels, content marketing, and organic search.  One of the first SEO innovations we introduced in 2008 was Recommendations, which provide marketers with the ability to improve the organic performance of their […]

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Following the outstanding success of the Share Global Insights tour in 2018, and a record-breaking year of innovation at BrightEdge, we are delighted to announce that Share19 registration is now open. Recognized by Forbes and Inc.com as a must-attend conference –  this year, the industry’s leading, brand-driven, peer-to-peer learning event takes place on the September 18th – 19th at […]

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Social media can play a powerful role in SEO and building a brand’s online presence. Although the links from social media are typically no-follow, they can benefit brands throughout the buyer’s journey in a variety of ways. With two billion users across the various platforms worldwide, the potential for engaging prospective customers is significant. Namely, […]

The post Social Media and SEO: How to Use Them Together to Drive Leads appeared first on BrightEdge SEO Blog.

Find a company that allows you to grow as an individual By Rylie Miller Falling in love with a job description and going through the internship application process produces a variety of mixed emotions. Rapid-fire emailing, preparing for interviews, hopeful responses inviting you to the next round of the application process, and devastating rejection letters […]

The post Making the Most of Your Internship – What I’ve Learned so Far appeared first on BrightEdge SEO Blog.

As Google works to match users with the site that will provide them with the best possible results for their query, they also listen to the complaints and suggestions from users. The search engine has said that they understand the frustration users feel when they search for a topic and receive results that list several […]

The post Google Emphasizes Diversity in Search Results: What This Means for You appeared first on BrightEdge SEO Blog.

Google recently announced some changes to their mobile SERP layout that are intended to make it easier for customers to recognize the branding of different sites and determine which pages they want to engage with. Although the change might not be as dramatic as some other Google layout updates, it may have an impact on […]

The post Changes to the Mobile SERP: How to Leverage New Branding Opportunities appeared first on BrightEdge SEO Blog.

When it comes to SEO and optimization, backlinks are a powerful tool in the marketing toolbox. Backlinks draw people to your website who might not have otherwise discovered your content. The people who click through to your site from another website are also predisposed to trust what you have to say. They were visiting a […]

The post Building Backlinks Through Content Strategy appeared first on BrightEdge SEO Blog.

As marketing moves into more and more personalization, email marketing has taken on renewed importance. Its potential for personalized messaging is high, as brands can segment email lists and send targeted content to prospective and existing customers based on who they are and where they are in the sales funnel. Personalized emails can foster transaction […]

The post SEO Email Marketing-Precision Targeting for the Customer Funnel appeared first on BrightEdge SEO Blog.

When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. They also produce ample content for high-volume keywords that encourage people to find, explore, and build trust in organizations that gain a visible position in SEO, […]

The post Mid-Funnel Digital Marketing: Creating Content for the Middle of the Customer Journey appeared first on BrightEdge SEO Blog.