What is content marketing? Content marketing is a valuable digital tool for building a brand and meeting the needs of the modern customer to both gain and keep their attention online. It has grown incredibly over the past few years. Content marketing has dominated digital marketing efforts for the past decade as brands have become […]

The post Diving Deeper: Advanced Content Marketing Guide appeared first on BrightEdge SEO Blog.

Topic Expertise and Google Rankings Google’s Quality Guidelines says a lot about Topic Expertise. However did you know that expertise in a topic is a sliding scale that depends on the topic? Google’s Search Quality Raters Guidelines in the section about E-A-T (3.2) advises: “Some topics require less formal expertise.” This article explores what “less […]

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The customer journey today has become an increasingly personal path. Consumers have the power to research their own pain points and potential solutions themselves. Brands who want to understand how customers progress need to have a guide, and that is the role of the content journey maps. Modern buyers appreciate personalization. Nearly a third of […]

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Today’s digital world offers a number of different platforms for engaging with customers. Each one has a particular audience it reaches most effectively, targeting different populations and people at different stages of the buyer’s journey. Marketers must understand how the different platforms interact, how they line up with different touch-points, and where they can find […]

The post Building Omni-channel Marketing Campaigns: Driving Customers Through The Buyer’s Journey appeared first on BrightEdge SEO Blog.

If your site sees a sudden drop in SEO results after an algorithm change, it’s worthwhile to wait before panicking and making changes. Google updates have a history of dialing back changes and restoring some of the traffic to legitimate sites that produce quality content and use white hat techniques. In some cases your site […]

The post Why There’s Sometimes Hope If You’re Hit by Broad Core Google Updates appeared first on BrightEdge SEO Blog.

An estimated 79 percent of Americans have at least one social media account, making these platforms an immensely popular means of engaging with friends and family as well as businesses. The engagement people have on these platforms has paved the way for organizations to build strong social media marketing strategies if they want to ensure […]

The post 7 Steps to Using a Social Media Marketing Strategy to Drive Success appeared first on BrightEdge SEO Blog.

6 Proven Ways to Improve Bounce Rate According to BrightEdge Research an estimated 52 percent of clicks on non-branded queries will go to the top 3 sites listed on the SERP. The higher your site ranks, the more clicks you will naturally receive. When Google ranks websites, they use their algorithm to try and identify […]

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Case studies from the BrightEdge community BrightEdge makes it easy for brands across all sectors to grow with their SEO initiatives. SEO plays a critical role throughout the buyer’s journey, helping brands increase their visibility for potential customers. Quality SEO will help brands have a strong presence on the SERPs, casting them as industry leaders […]

The post SEO Success Thanks to the BrightEdge Platform appeared first on BrightEdge SEO Blog.

Since 2014, local SEO has been adapting at an incredible pace. It fits with Google’s relevancy mantra—delivering the best search results to users based on their location. But that means businesses and marketers have to keep up with the changes—especially brick-and-mortar shops that rely on local traffic. Outside of the formal algorithm rollouts, we’ve seen […]

The post Local SEO: The Latest Developments to Drive Local Engagement appeared first on BrightEdge SEO Blog.

On September 18th and 19th, leading brands and marketers across the search, content, and digital marketing community will come together at Share19 in NYC. Over the course of 2 days the BrightEdge community will learn new best practices, shares their own expertise, and make connections that last a lifetime.  Our focus this year is on optimizing the customer journey in real-time. At Share19, explore the latest technology and innovations that will […]

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