New York and London filled with great customers, great content, and great networking Following the success of Share16, which welcomed leading brand speakers from Google, YouTube, Microsoft, Facebook, REI, Home Depot, and Marriott, the Share17 Global Insights Tour replicated the event in a “road tour” format including an inaugural event in London, home to the […]

The post The first leg of Share Global Insights Tour 2017 is in the books! appeared first on BrightEdge SEO Blog.

Google has recently announced that they have added a new Google image badge to their mobile image search results. These badges will provide users with greater insight into the type of content linked to the image. This will hopefully help generate higher quality traffic for sites and help users find the information they seek faster. […]

The post Release of the New Google Image Badge: How it Can Help You Drive Quality Traffic appeared first on BrightEdge SEO Blog.

Remember those nights that you spent hours searching for the root cause of that mysterious dip in website traffic of your most valuable pages, only to learn that someone has made changes to the page title and meta description? If you had known this sooner, you could have saved precious time and prevented unnecessary loss to website […]

The post Take Control of Content Changes Across Your Site appeared first on BrightEdge SEO Blog.

Google recently announced that their Instant Search feature will no longer function on desktop. Although Google Instant Search was lauded when it was first released, changes in consumer behavior have led the search engine giant to reconsider its value. Google Instant search was first launched nearly a decade ago. Marissa Mayer, who led this development, […]

The post Google Instant Search Is Gone: Here’s the Reason Why appeared first on BrightEdge SEO Blog.

When it comes to promoting a brand in local search, Yelp plays an important role. Here’s what your brand needs to know about using Yelp for business to build your reputation and reach. There are few sites that can strike fear into the hearts of small business owners faster than Yelp. The popular review site […]

The post Yelp for Business: What All Brands Should Know appeared first on BrightEdge SEO Blog.

Cash and currency has progressed from precious metal to paper money to plastic and now to binary. According to the World Payments Report, mobile payments have been rapidly increasing, growing by over 100% and reaching an estimated $55B in 2017. E-payments and non-banks also continue to see tremendous growth as customers begin to look outside […]

The post Understanding Online Payment Options for Businesses and Consumers appeared first on BrightEdge SEO Blog.

Web traffic provides definite value for marketers, but only when viewed through the appropriate lenses. Here is what web traffic can tell you and how you can use it to improve your SEO strategy. It can be a common mistake in the SEO industry to view rankings and web traffic as the gold standard for […]

The post Are You Looking at Your Web Traffic All Wrong? appeared first on BrightEdge SEO Blog.

An SEO strategy helps brands position themselves within the digital ecosystem. A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors. Considering that 81% of customers and 94% of B2B buyers report using the internet when investigating a […]

The post How to Create an SEO Strategy for Modern Marketing appeared first on BrightEdge SEO Blog.

Understanding user intent is the cornerstone of modern SEO. Brands that want to succeed need to make sure that they have a firm understanding of what customers search for and what they want to see when they enter these queries. If you want to succeed with modern SEO, you have to understand user intent. Best […]

The post Why User Intent is the Cornerstone of Modern SEO appeared first on BrightEdge SEO Blog.

The marketing career path offers room for dedicated workers to achieve their goals, but there are two main areas they need to focus on in their professional development. With the modern shift in consumer-brand relations, digital marketers are more important than ever before. Brands need to find ways to get their sites found and promoted, and […]

The post Finding Your Potential on the Marketing Career Path appeared first on BrightEdge SEO Blog.