Google is rebranding AdWords as Google Ads on July 24th. We look at the history of Google’s paid search program and how it became the centerpiece of the company’s business model. Paid search advertising is more than 20 years old. Before Google had decided how to monetize its technology, there was the Goto.com search engine. […]

The post AdWords Becomes Google Ads: The End of One Era and the Beginning of Another appeared first on BrightEdge SEO Blog.

It is no question that every business now has to consider their marketing strategies on all device types. Understanding how your customers engage with you throughout the buying journey, typically starts with research on a mobile device. For many industries, mobile traffic from organic has surpassed desktop traffic; the latest BrightEdge research has found that […]

The post SEO For Mobile – How BrightEdge Will Drive Mobile Optimization appeared first on BrightEdge SEO Blog.

The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. Here is an update on some of the most popular programs BrightEdge runs. BrightEdge Product Certification—More than 7,000 Certified—50 New Product Training Videos Just Released More […]

The post BrightEdge Community Update of Programs and Growth appeared first on BrightEdge SEO Blog.

This year’s SMX Advanced has come and gone. We share some of our main takeaways. Much of the focus at this year’s SMX was on subjects that have been on the community’s radar for awhile, such as machine learning and AI, the mobile-first index, voice agents, and voice search, but as is often the case, […]

The post BrightEdge at SMX Advanced 2018 appeared first on BrightEdge SEO Blog.

Are you using rel=”next” and rel=”prev” tags correctly on your paginated content? Learn the connection between site pagination and SEO. Site pagination and optimal customer experience Do you paginate results on your site search or faceted search results? For instance, if you have 150 videos do you stack them in 15 pages with 10 videos […]

The post Site Pagination and SEO appeared first on BrightEdge SEO Blog.

Technical SEO is one of the key areas of impact for SEO. Along with other focus areas — like producing quality content and localization, establishing theme-relevant linking, measuring and reporting, communication with stakeholders — it plays a crucial role. Concentrating on technical SEO initiatives helps ensure that a website is positioned well for crawlers and […]

The post Technical SEO Track: Impact of Meta Canonical Tags appeared first on BrightEdge SEO Blog.

The Spring Tour of the Leading SEO Conference Is a Wrap! On April 19th, BrightEdge concluded the first leg of its Share Global Insights Tour in London. Share, a series of one-day SEO conferences for digital marketers, by digital marketers, kicked off the 2018 tour with stops in New York in March and London in April […]

The post Share Global Insights Tour 2018 Update appeared first on BrightEdge SEO Blog.

“Hi, we just updated our privacy policy…” The odds are that you’ve received a bunch of emails the past few weeks that read like this: and from a variety of different software and service providers (including BrightEdge.) If you didn’t know already, the reason for this sudden torrent of privacy updates is the European Union’s […]

The post What Every Digital Marketer Needs to Know About GDPR appeared first on BrightEdge SEO Blog.

Google announced a number of AI-driven product enhancements at its annual Google I/O conference on May 10. It is delivering materially on its positioning as an AI-first company. To Google that appears to mean injecting AI into all products and services to make them smarter and more useful. Just before the keynote, Google announced it […]

The post Google I/O Announcements Across Product Lines, Advances in AI & Thought Search appeared first on BrightEdge SEO Blog.

Last April, Noble Performs attended 2018 Share Global Insights Conference in London, where I was delighted to speak on a panel, discussing the roadmap to digital success.  During the panel, we took some time to reflect on the trends and strategies that are driving SEO and content marketing at the moment. During our panel, the […]

The post Keyword Clustering: The Most Effective Content Strategy for SEO appeared first on BrightEdge SEO Blog.