With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake. Take for example the medical industry and websites like […]

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog.

When it comes to building a strong digital presence, optimizing a brand’s website remains only the first step. Customers interact with brands across a number of different platforms. Search engines also look at how a brand and its website are viewed across the web. To build search rankings and reputation, organizations want to make sure […]

The post Off-Page SEO and Multi-Channel Communication: Tips for Businesses of All Sizes appeared first on BrightEdge SEO Blog.

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together this list of international SEO best practices to equip you with what you need to know about driving global traffic to your domains. Know the […]

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It has been just about a year since Google first announced that they had begun their mobile-first algorithm rollout. This shift in the Google algorithm has forced a number of brands to step out of their previous paradigm of focusing on desktop users and giving some secondary thought to mobile users, and instead place their […]

The post Mobile-First Algorithm: Did You Make These Mistakes? appeared first on BrightEdge SEO Blog.

As 2018 comes to a close, we enjoy looking back over our material to see what has really helped our audience over the past twelve months. We have noticed some interesting patterns in where our users have been especially active and engaged– they love learning about great new books, delved into some technical SEO topics, […]

The post Popular BrightEdge Posts of Last Year appeared first on BrightEdge SEO Blog.

Site organization impacts how easily search engine spiders and users can navigate your site and find the content that addresses their needs. Poorly organized sites make it difficult for people to find related content, and it can even result in search engine spiders missing certain pages altogether. As you construct your site, various strategies and […]

The post Canonicalizing Your Site: Understanding the Why and How appeared first on BrightEdge SEO Blog.

Does your job seem like a fire drill? Well, ours sure did when the fire alarm went off in the middle of the 1-hour Titans of SEO webinar. The alarm was so loud that we went on mute and then decided we would do the expected thing and evacuate. Dre de Vera and Eugene Feygin […]

The post Ask the Experts Webinar — Titans of SEO and a Real Fire Drill appeared first on BrightEdge SEO Blog.