As we discussed in the first article in this series, customer journeys have become increasingly complex. This can make it challenging for brands to know precisely how customers interact with their organizations before they decide to make a purchase. The models we already discussed dealt with single-touch attributions — the model only attributed the income […]

The post Understanding Attribution Models: When to Use Multi-Touch Attribution appeared first on BrightEdge SEO Blog.

In marketing, understanding the ROI of various strategies and advertising efforts is essential. With the sheer number of channels available, brands must carefully rank what works most effectively with their target customers. The better they understand the places where they best engage their users, the easier it will be to properly allocate resources and bring […]

The post Understanding Attribution Models: One-Touch vs. Last Touch appeared first on BrightEdge SEO Blog.

Why track social media? Social infiltrates and impacts nearly every aspect of the modern consumer’s life. Forty-one percent of users report that they use the social media platforms to keep in touch with friends and family, 40 percent say that they use it to get their news. Not only does it impact social relationships and […]

The post How to Track Social Media Marketing Success appeared first on BrightEdge SEO Blog.

You want to build a website that keeps people engaged. You want to achieve the lowest possible bounce rate, you want people to click around your site and decide to enter your sales funnel, and most importantly, you want to inspire users to become paying customers. Learning how to improve the engagement metrics on your […]

The post Building Website Engagement: How to Keep People on Your Site appeared first on BrightEdge SEO Blog.

Given that the top 3 positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated. Although marketers do not know the exact list of factors that Google considers and how they are weighed, Google has given us a good idea of various important […]

The post Organizing Your Content To Drive SEO: Content Clusters and Content Pruning appeared first on BrightEdge SEO Blog.

When Google determines which websites are the most relevant to a particular query, two criteria examined is the publish date and date on the page. Particularly for time-sensitive queries, such as news articles, the date of publication will have a huge impact. Take, for example, the query, “Google’s algorithm update.” Considering that Google regularly updates […]

The post Your Web Page Dates: Why They Matter for SEO Freshness and How to Manage Them appeared first on BrightEdge SEO Blog.

Determining the value of PR campaigns can be a struggle for brands, leading many to wonder whether or not their PR efforts have a positive ROI. Digital PR is easier to measure than traditional: 49 percent of senior communications leaders now have data that gives them a strong sense of whether there was any real-world […]

The post The Power of PR: Measuring Your PR Campaign appeared first on BrightEdge SEO Blog.

Mobile devices surpassed desktop as the main way that people browse the internet a number of years ago, for some industries BrightEdge research found that 62% of all web traffic comes from a smartphone or tablet device.1 For some industries, like food and beverage, the share of searches from smartphones and tablets is as high as […]

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