BrightEdge Equips Marketers for Success With Page Reporting
Company Removes the Ambiguity From Secure Search With Comprehensive Solution
SAN MATEO, CA - September 27, 2013 - BrightEdge, the essential platform for content marketing, today announced that the newest addition to its comprehensive S3 platform, Page Reporting, is now available to all customers and is the only complete solution to remove the uncertainty from search results introduced by Google's secure search. In the wake of Google's switch to secure search, Page Reporting allows marketers to transition from keyword-dependent SEO to a content-centric model. Even with keywords removed from the search equation, Page Reporting gives marketers insight into the real performance of their web pages visits, conversions and revenue from organic search traffic.
"Change is a constant in digital marketing, especially when it comes to search," said Jim Yu, CEO and founder at BrightEdge. "Our top priority is our customers' success and we are constantly innovating to ensure that our customers stay one step ahead as the search marketing landscape evolves."
Google is the leading search engine, with 67 percent market share, according to ComScore data. With Google's transition to 100 percent secure search, marketers can no longer rely on site analytics to provide visitor search query data or correlate keywords with site visits, conversions and revenue. This long foreseen development is a response to increasing consumer concerns over online privacy. BrightEdge has anticipated this positive change and has been investing in its platform for the past two years to facilitate the shift away from keyword-centric SEO to content-centric SEO.
"While our competition may see 'the end of SEO' as a result of Google's recent secure search changes, we at LendingTree believe that this gives us a competitive advantage," said Lowell Orelup, Vice President of Marketing at LendingTree. "For months, as Google has been stripping out more and more keywords, BrightEdge has helped us move our focus to a content-based approach, placing us ahead of the curve. BrightEdge's latest announcement offers a clear path to proactively manage SEO at the level of revenue, conversions and traffic."
Google's switch to secure search makes Page Reporting an integral part of the BrightEdge suite and a necessary tool for any digital marketer. It offers in-depth reporting, as well as prioritized recommendations that allow users to uncover the highest impact opportunities to increase their search performance. Its customizable recommendations target unique parameters that cater to each user's specific business needs. When used in concert with BrightEdge's patented Share of Voice capability, and Page Manager, the tool set offers essential competitive intelligence on competing web pages, allowing brands to understand not just their content performance, but that of their competition. Harnessing these tools, marketers have a comprehensive and fully integrated technology solution at their fingertips giving them a true competitive advantage.
Customer success is the driving force behind all BrightEdge innovation. With over 8,400 brands that rely on BrightEdge technology, the company has an unmatched pulse on what matters in marketing and a progressive vision to deliver groundbreaking innovations that fuel customer success.
BrightEdge is the essential platform for content marketing. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8400 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City and London.