How do I protect my content during a site migration?
What is a site migration?
A site migration is the process of bringing the content of your website from one domain to another. There are a variety of reasons that require this type of move. For example, Google has indicated that HTTPS is viewed as a slight ranking signal. Brands that wanted to take advantage of this feature would have to migrate their sites from the HTTP version to the HTTPS one. Other organizations might have a site migration when they rebrand or change their business name.
Why is it important to protect my content during a site migration?
When done correctly, your site migration will allow you make necessary site changes while continuing to build upon the success of your old site. In other words, you do not have to lose the reputation your old site earned, such as the backlinks and engagement reports. By protecting this information and data, you will be able to start your new site with a high-rank, preventing potential drops in traffic and revenue for the business.