BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

New Features and Resources from Google Put a Spotlight on Local News

Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own research. When we looked at the e-commerce sector recently, we found steady incremental growth in local 3-pack...

Google Algorithm Update Recalibrates Local Search

At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed the update last week. In its typical understated fashion, Google described the update as “a rebalancing of various...

What Can Search Results Tell Us About Black Friday and Cyber Monday?

For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff of the holiday shopping season, and many brands offer special deals and incentives for their customers, leading to higher sales...

5 Critical SEO Considerations for SEO in 2022

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed that search engines, through a mixture of generic and local results, accounted for 69% of...

2021 State of SEO Webinar: Your Questions Answered

Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to engage and see how the community was feeling about various aspects of SEO as we all plan for 2022. We...

What is Keyword Search Intent?

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. Where previously the authority of a topic could be determined by how...

2021 State of SEO Webinar: Research Results

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic...

Google Continuous Scrolling: How Will it Affect SEO?

In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically...

Google Priority Hints – More Firepower to Support Core Web Vitals

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web Vitals:   Largest Contentful Paint (LCP), which measures loading performance....

E-Commerce: Build the Perfect Category Page

What is a Category Page?  Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-...