BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Google I/O Announcements

Google announced a number of AI-driven product enhancements at its annual Google I/O conference on May 10. It is delivering materially on its positioning as an AI-first company. To Google that appears to mean injecting AI into all products and services to make them smarter and more useful. Just...

Keyword Topic Clustering: An Effective Content & SEO Strategy

Last April, Noble Performs attended the Share Global Insights Conference in London, where I was delighted to speak on a panel, discussing the roadmap to digital success.  During the panel, we took some time to reflect on the trends and strategies that are driving SEO and content marketing at...

4 Critical Enterprise SEO Scaling Challenges to Overcome

The fundamentals of how we do SEO, the framework of Discovery, Creation, Optimization, and Measurement, don’t change very much whether you’re an SMB just getting started or a multinational enterprise with brand presence across several continents. Managing ten pages is very different from managing...

Taxonomies and Content Silos: UX Strategy - Part 3

This is part 3 of a series on semantic search by Michael Kirchhoff. You can read part 1 on Semantics and part 2 on Content Silos. An estimated 50% of sales are lost because people on web sites cannot find what they were looking for. Your UX strategy, site navigation, and how easy it is to find...

Content Silos and Value for SEO - Part 2

Content silos are the second part of a three-part strategy. Explore Part 1 and Part 3 of Michael's in-depth series. When people hear that they need to improve their SEO and content marketing efforts, they often jump feet first into blogging. Unfortunately, without a strong website architecture, the...

Semantics for SEO, Conversions, and UX - Part 1

Michael Kirchhoff, one of BrightEdge's top SEO minds, wrote this series of articles on the semantic web and what it means for SEO. It is one of the best set of advanced SEO content we have, so we updated it and are publishing them again for the community. Be sure to read all three: Semantics...

Digital Marketing Goals: Launching Site Enhancements

Among all digital marketing goals the most important one is simple: to help grow business. Accomplishing that is where it gets complicated. Here's an introduction on how to get the internal buy-in and resources that you will need. Content is the fuel that powers meaningful growth, capturing...

Google's More Results Button on Mobile

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google's SearchLiason Twitter account, secondary organic search...

Vertical Search Optimization & What You Should Know

What is vertical search optimization or VSO? From an interactive and transactional perspective, search is the fundamental digital discovery activity. People input text or voice to search, find alternatives, explore, and then make decisions. Traditional or horizontal search engines report...

SEO for Voice Search: Are We Doing it Correctly?

Voice represents a significant transformation to the way end users interact with Search. The convergence of Voice, vertical search engines, and mobile will accelerate the fragmentation of Search and the need for agile and targeted SEO for voice. Organic continues to be a critical channel for...