The value of social media stretches far beyond driving traffic towards a company website. Social media sites, such as LinkedIn and SlideShare, can help boost brand visibility for professionals and companies.
Although LinkedIn and SlideShare have always worked well together, in 2012 LinkedIn acquired the presentation site and has taken steps to make it even easier to move from one site to the other. SlideShare presentations easily integrate with LinkedIn profiles, making it simple for professionals to showcase their research, experience, and expertise. When you link the two accounts, you can add your SlideShare presentation to the summary portion of your LinkedIn profile with a single click.
The close relationship between LinkedIn and SlideShare means that they also have a significant impact on each other’s SEO. A well-constructed and optimized SlideShare presentation can increase visibility for the brand while also improving the SlideShare SEO for a connected LinkedIn profile and vice versa.
SlideShare is one of the most popular sites in the world, with as many as 60 million unique monthly visitors. There are also more than 15 million uploads on the website. This has helped establish it as an authoritative site in the eyes of Google, and thus it regularly ranks highly on SERPs.
Google indexes the notes and transcripts on SlideShare, setting professionals up for success when they upload a presentation. The transcriptions and notes give you ample opportunity to include important keywords that can help draw people to your presentation and boost your visibility in two ways:
- SlideShare has an internal search function that people use to find presentations on the topics they are interested in researching -- increasing visibility for those already on the platform
- Google indexes the pages, using the keywords to display presentations for relevant queries -- increasing visibility for those researching a topic through the search engine
When you build a visually pleasing presentation that also uses well-placed keywords, you drastically boost the SlideShare SEO of your presentation and make it easy for people to find. It is also important to take advantage of SlideShare’s SEO-friendly options, such as employing tags and entering keyword centric titles and meta descriptions.
All of these features should follow keyword best practices of:
- using keywords that the intended audience is actually likely to search for
- avoiding using keywords excessively
- ensuring keywords flow naturally within the text
SEO on LinkedIn
SEO on LinkedIn makes it easier for people to find you based upon your experience and areas of expertise. As the largest professional networking site, LinkedIn has more than 300 million members and is used by B2B and B2B companies to do everything from finding jobs to finding new clients.
On LinkedIn, the key to SEO is ensuring that the entire profile has been completely filled out with an emphasis on keywords that are frequently used in your industry. You want to have a profile that is easy to understand and allows visitors to immediately see the qualities you bring to your industry. Professional, personal photos can also show both the LinkedIn algorithms and profile visitors that this person has invested time into the profile.
Embedded SlideShare presentations are excellent for boosting that confidence as well.
For tips on the best way to add SlideShare to a LinkedIn profile.
How SlideShare SEO and LinkedIn Work Together
SlideShare not only makes it simple for presentations to be embedded into LinkedIn profiles, they also encourage people to place live links within their presentations. Users can therefore link to their LinkedIn profiles, which helps to establish credible backlinks. As SlideShare presentations increase visibility thanks to the SEO efforts described above, the traffic to the LinkedIn profile will also increase.
SlideShare’s ability to drive traffic to LinkedIn can help improve the performance of the profile internally. LinkedIn has its own algorithms that decide the order to display search results and names. As a profile gains more traffic and expands its network, it can therefore increase its ranking within LinkedIn. This will then help SlideShare SEO efforts further.
When the presentation is embedded in a LinkedIn profile, it can also help the SlideShare site increase the number of followers. Viewers can engage with your presentation right on the LinkedIn profile, or they can follow the link back to your SlideShare page, where they can interact with your presentation and with your brand.
LinkedIn and SlideShare have both built themselves impressive reputations as services for professionals. While both platforms offer numerous benefits individually, when the two are combined, the SEO impact can be incredible. Those interested in taking advantage of this opportunity should focus on optimizing both their presentation and their profiles and then bringing them together to witness power of the bond.