BrightEdge in the News

The Latest Updates from Around the Web

BrightEdge Secures $42.8M In Funding, Future Is Mining Deeper Data

June 11, 2013 | Laurie Sullivan

Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led the latest, joining existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The round brings total investments to about $65 million.

$42.8M round spurs SEO startup's world domination

June 11, 2013 | Laura Baverman

Jim Yu was at the right place at the right time back in 2005. After almost a decade in the software industry he was managing the product team at Salesforce that released the first enterprise cloud-computing platform. He was so taken with the power of the cloud, that in 2007, he left Salesforce to put cloud-based software and marketers together. It took three years of bootstrapping to develop the SEO platform now called BrightEdge, but since 2010, growth has been enormous. So much that Yu announced today the closing of a $42.8 million round of funding led by a new and renowned investor, Insight Venture Partners.

BrightEdge raises $42.8M as focus shifts to content marketing

June 11, 2013 | Cromwell Schubarth

BrightEdge said on Tuesday it has raised $42.8 million as its focus shifts from search engine optimization to content marketing. The San Mateo company led by CEO Jim Yu said the round was led by InsightVenture Partners, with new funds from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures, too. The new round brings the total raised to more than $63 million.

BrightEdge Nabs $43M as Marketers Demand More Than SEO

June 11, 2013 | Scott Denne

BrightEdge Technologies Inc. has raised $42.8 million in response to a growing cadre of advertisers seeking a single tool to help understand the impact of their content. Insight Venture Partners led the Series D funding, with participation from existing investors Altos Ventures , Battery Ventures , Illuminate Ventures and Intel Capital .

BrightEdge closes $42.8M to guide marketers through dark seas of data

June 11, 2013 | Rebecca Grant

Yet another big data-meets-marketing startup has hauled in a hefty round of funding. BrightEdge has raised $42.8 million in its fourth round of funding. The company provides an enterprise grade SEO platform that applies big data analytics to marketing efforts. Founder and CEO Jim Yu said in an interview with VentureBeat that the S3 platform does three core things. It visualizes collected data in customizable dashboards with drag and drop charts. The engine indexes information from websites, search engines, mobile devices, and social media and “glues” it back together for an overall view of relevant activity.

BrightEdge Raises $42.8M For Content Marketing And SEO

June 11, 2013 | Anthony Ha

BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D. The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company has now raised more than $63 million total.

BrightEdge takes VC takings up to $63.9 million as it looks to build SEO platform

June 11, 2013 |

Investment firms Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures are investing in BrightEdge through the company's Series D funding round. Founded by Jim Yu and Lemuel Park in 2007, BrightEdge provides search engine optimisation (SEO) services to organisations looking to boost the value of marketing content. Its S3 platform uses data analytics to understand the revenue impact of earned content and has customers including Microsoft, Nike and Marriott.

BrightEdge raises $42.8 million

June 11, 2013 | Patrick Hoge

BrightEdge, a digital marketing software and services company, has closed $42.8 million in Series D round of funding led by Insight Venture Partners along with prior investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The latest round brings the total raised by the 150- person San Mateo-based company to $65 million since it was founded in 2007.

BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses

June 11, 2013 |

BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses. 110-Percent Renewal Rate, 300-Percent Brand Growth in Past 12 Months Position BrightEdge to Become Industry Standard in New World of Marketing.

The Content Catalyst: How Content Drives Search & Social Synergy

June 04, 2013 | Jim Yu

Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience.