BrightEdge in the News

The Latest Updates from Around the Web

5 Essential SEO Techniques To Master In 2015

January 27, 2015 | Jim Yu

Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.

6 Degrees of SEO Separation – From Data to Content Performance

January 22, 2015 | Jim Yu

Something significant has been happening in the world of SEO for some years. Most of us are aware of the shift, even if we’re not able to quite put it in words. As the SEO discipline grows, the borders and gaps between other disciplines grow smaller. In fact, if we were to look at SEO in terms of the "six degrees of separation" (for example, how far away SEO is from another marketing discipline) we’d likely find that it’s very closely tied with each and every marketing and business goal in some way.

Mobile Commerce Daily’s Mobile Commerce Outlook 2015

January 02, 2015 | Staff

Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape.

The Year in Stats - SEO, Content, and Data Analytics

December 23, 2014 | Jim Yu

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

The New Year & The New CMO: 3 Key Predictions For 2015

December 16, 2014 | Jim Yu

Chief marketing officers have no doubt earned their ranks, and they have a big job to do for their brands. Not only must they bring their skills and experience to 2015, they must also be ready and willing to embrace change in order to stay a step ahead of the competition. In this post, I’ll share three predictions that CMOs should prepare for in the coming year

Calling All Travel Companies: Don't Let Consumers Get Away This Holiday Season

December 16, 2014 | Jim Yu

The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different. These numbers don't just represent miles on the odometer -- they're a wake up call for Travel and Hospitality marketers. The holiday rush is an enormous opportunity for you to engage consumers, drive sales and deliver serious business results.

What Resolutions Should Marketers Make For 2015?

December 05, 2014 | Giselle Abramovich

The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on. This is also a time to identify bad habits to break in the upcoming year. Losing weight or quitting smoking aside, CMO.com asked for input from more than two dozen marketing professionals about the bad habits marketers need to resolve to break in 2015. Are you guilty of any of these?

In the Digital Enterprise Everyone Needs to Think SEO

December 04, 2014 | Tom Kaneshige

Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot’s SEO manager talks about how SEO now ‘stretches through everything.’ The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.

Study: Mobile Will Have a "Huge" Holiday Season

November 26, 2014 | Andrew Corselli

Mobile commerce sales are expected to nearly double this year, according to new data from BrightEdge. The SEO platform provider analyzed data from hundreds of retail brands, including the top 10 retail companies, and deduced that mobile is set to have a huge holiday season this year.

The 2015 B2B CMO Challenge: Measuring Content Performance

November 18, 2014 | Jim Yu

If this is the year of content marketing, then we're fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare. As we head into the new year, there’s no doubt that CMOs “get” just how important content is to their business, but many are still challenged with how to measure and report on its performance across the board. Let’s take a close look at where we’re at now in terms of content as an initiative and where we need to be in 2015 to elevate our marketing to content performance.