BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018

December 18, 2017 | DailyMarketingHub.com

The BrightEdge Share Global Insights Tour returns to San Francisco in 2018 on October 9-10.

7 Content Marketing Trends for 2018

December 13, 2017 | James A. Martin

Currently, only half of all B2B content is discoverable on Google, says Kevin Bobowski, senior vice president of marketing at BrightEdge.

$65b spent this holiday, new trends emerging in ecomm

December 13, 2017 | Kristina Knight

BrightEdge data shows that three of the most-shopped days, traditionally, are changing with Black Friday becoming a Mobile Black Friday because of the number of consumers shopping on mobile.

Align your marketing org in 2018 with intelligent and integrated marketing campaigns

December 06, 2017 | Kevin Bobowski

Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they're essential for marketers who want to keep their marketing departments agile and efficient.

The changing SERP: Understanding and adapting to dynamic search results

November 28, 2017 | Jim Yu

Search results have become more personalized and dynamic over the years, creating a more challenging SERP environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.

Smart shopping season checklists: Mobile and desktop, content, and SEO

November 20, 2017 | Jim Yu

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year.

Black Friday SEO: Last-minute tips

November 17, 2017 | Clark Boyd

Recent analysis of BrightEdge data by Eugene Feygin revealed a very significant increase in the number of rich snippets returned for ecommerce queries over the past year.

Digital Black Friday deals start on Thanksgiving as shoppers look online early

November 17, 2017 | James Risley

A study from content performance marketing firm BrightEdge found that conversion rates are double the non-holiday sales season average on that day, along with Cyber Monday.

5 marketing technology trends CMOs need to master for 2018

November 14, 2017 | Jim Yu

As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.

5 steps to making your content smarter

October 26, 2017 | Jim Yu

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey by BrightEdge found that 97% of marketers view these two areas as converged disciplines.