BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO

October 20, 2021 | Jim Yu, MediaPost

A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.

Search And The CMO: How To Elevate And Evangelize SEO Success

September 28, 2021 | Jim Yu, MediaPost

The insights gleaned from consumer search queries and onsite activities have proven invaluable across the enterprise. How can you activate the power of SEO in your organization?

Search And The CMO: How To Elevate And Evangelize SEO Success

September 28, 2021 | Jim Yu, MediaPost

Marketing executives faced the Herculean tasks of proving efficiency and accountability amidst an ongoing, worldwide crisis during this past tumultuous year, as the importance of search to digital became increasingly clear.

Knowing Why, Where, And How To Turn Search Rank To Revenue

August 25, 2021 | Jim Yu, MediaPost

Contrary to popular belief, SEO is not one size fits all. What works for one keyword group may not work for another. Why is that?

Which Schema Types Are Used Most by Industry [Research]

August 13, 2021 | Search Engine Journal

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.

BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry

August 11, 2021 | MediaPost

BrightEdge on Wednesday announced the release of a new engine — a suite of products aimed at changing the way marketers look at search engine optimization per industry and competitiveness, especially as Google rapidly makes changes to its ranking factors.

How SEO Will Drive Holiday Marketing Success In 2021

July 20, 2021 | Jim Yu, MediaPost

This year promises a different dynamic yet again, what we do know is that search will be front and center in guiding real-time marketing through the holiday season in 2021.

How Digital Evolution Is Driving Demand For Search Intelligence

June 29, 2021 | Jim Yu, MediaPost

During the past eighteen months, companies have experienced an explosive acceleration in digital transformation. Businesses that had historically struggled with ecommerce and digital adoption suddenly found themselves operating solely online.

5 Search Trends That Are Here To Stay

May 21, 2021 | Jim Yu, MediaPost

Just as COVID-19 drove even the most reluctant user online, it also forced businesses to pivot to meet rapidly changing customer demands and priorities. Many of the trends are here to stay, and savvy companies will be watching search trends and utilizing business intelligence to understand business impact, anticipate changes and catch the next wave of online opportunity.

Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads

April 29, 2021 | MediaPost

Resent research from BrightEdge on consumer behavior showed a huge and continued surge in demand for telehealth services. But how do consumers find them and keep their data secure and private?