BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

BrightEdge Introduces AI-powered BrightEdge Content™ to deliver Smart Content

September 07, 2017 | Shabana Arora

BrightEdge, the global leader in organic search and content performance, announced today the launch of its new product, BrightEdge Content™.

Mobile & desktop SEO: Different results, different content strategies

September 06, 2017 | Jim Yu

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

BrightEdge Data Shows the Gap Between Mobile and Traditional Desktop Search Widens

August 29, 2017 | Emma Martin

New BrightEdge data shows dramatic differences in mobile and desktop search results and the divergence of the desktop and mobile content experience.

57% of Search Traffic is Now Mobile, According to Recent Study

August 23, 2017 | Matt Southern

According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop.

Why SEOs can't afford to wait around for a mobile-first index

August 23, 2017 | Rebecca Sentance

SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search.

The one martech metric that really matters: Customer lifetime value

August 22, 2017 | Kevin Bobowski

What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive.

Report: 57% of traffic now from smartphones and tablets

August 22, 2017 | Greg Sterling

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.

The future of search: voice optimization

August 03, 2017 |

Even through voice search is growing in popularity at a regular rate, many search marketers still do not have a plan for this type of search. One concern for many working in the SEO industry is how they will optimize searches around the one in five who choose to use their voice, and how to apply content and context that matches such a conversational type of search, to match the reliability of manual text queries in Google.

Martech and ad tech: Challenges and Opportunities

July 27, 2017 | Jim Yu

What's ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards.

5 Ways to Improve Your Content Strategy

July 26, 2017 | Sally Falkow

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.