Jim Yu is the CEO and co-founder of BrightEdge, the enterprise platform for AI search and SEO visibility. He built the company to give enterprise marketers a single source of truth across Google, AI Overviews, ChatGPT, and Claude. BrightEdge is used by over 20,000 digital marketing professionals across 8,400 brands worldwide. Jim's commentary on AI search has been featured in WIRED, Forbes, The Washington Post, and The Guardian. He publishes BrightEdge Weekly AI Search Insights and delivers the keynote at BrightEdge Spark, the company's enterprise AI search event series.

Before founding BrightEdge, Jim led core platform product teams at Salesforce.com from 2005 to 2007, which delivered the industry's first cloud computing platform. Prior to Salesforce.com, Jim led the product teams at Aether Systems and Mercator Software (now IBM). Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.