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BrightEdge Leadership Team

Meet our executives

Jim Yu

Executive Chairman of the Board and Founder

Jim is the founder and Executive Chairman of BrightEdge, the leading enterprise SEO and content platform. As a digital marketing industry expert, Jim speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide.  In addition, Jim contributes regular columns in ClickZ, Marketing Land and Search Engine Strategies. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.

Before founding BrightEdge, Jim led the core platform product teams at from 2005 to 2007 which delivered the industry’s first cloud computing platform. Prior to, Jim led the product teams at Aether Systems and Mercator Software (now IBM).  Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.