BrightEdge Debuts BrandSafe Link Audit Program
Free, Confidential Evaluation Can be Done Quickly To Protect Brands From Embarrassing SEO Tactics; BrightEdge Also Reaches 500 Brand Client Milestone
SAN MATEO, Calif – February 16, 2011 – BrightEdge, the world’s first enterprise class SEO platform that helps brands rise above the increasing clutter on the Web, today announced it will offer to global brands a new, free analysis product that can expose disreputable SEO techniques to CMOs before they end up in the headlines.
BrightEdge also announced that it has set an industry milestone by becoming the first platform to manage SEO for more than 500 leading brands.
"We’ve just seen another global brand get embarrassed in the national media because of SEO techniques and tactics that the company might not have been aware of," said Jim Yu, CEO of BrightEdge. "Today we can offer every CEO and CMO peace of mind because our BrandSafe Link Audit is going to alert our clients to 'black hat' tactics before they get exposed by the media."
The BrandSafe Link Audit Program can identify "black hat" tactics that artificially improve a site’s ranking against important search terms.
BrightEdge has been adopted by marketers who want to transform their SEO into an ROI-driven marketing channel. Seven of the top ten retailers already take advantage of BrightEdge’s unique capabilities to improve rank on thousands of key search terms. Other brands that have recently deployed the BrightEdge platform include Staples, Hickey Freeman, The Knot, Hart Schaffner Marx, Bobby Jones, Coppley, Motorcycle.com, AutoGuide.com, Exclusively Misook, and Christopher Blue.
"This 500 brands landmark represents another major first for BrightEdge. We were the first to make SEO as simple as PPC, the first to integrate web analytics and the first to take SEO global," said Yu. "With over 500 brands using our technology, it’s clear that BrightEdge is the first choice for marketers who want a technology solution for driving ROI from SEO."