SEO Research Reports

Brand Visibility | ChatGPT and Google AI Approaches by Industry

Today, we released new research revealing a critical turning point in the evolution of search: ChatGPT and Google AI Mode...

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Blog Content and SEO: Winning Factors and Key Correlations

To gain insights into the role of blogs in search engine results, BrightEdge's SearchIQ analyzed a mix of 10,000 intent...

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2022 U.S. Travel & Hospitality Industry

In this report we delve into a deeper analysis of search trends around travel over roughly the last four years. To do this...

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The 2022 U.S. Education Services Industry Research Report

Using BrightEdge search data and analytical tools, we began by looking at search volume trends for approximately 410...

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2021 E-Commerce Holiday Shopping Guide: Preparing for the 2021 Holiday Shopping...

The 2021 holiday shopping season is upon us. Despite numerous challenges facing retailers this year – from shifts in...

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The 2021 U.S. Education Services Industry Outlook

These trends make it vital to understand and anticipate peaks in demand, and where to focus your SEO efforts and content...

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2020 BrightEdge Holiday Planning Guide

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand by examining...

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Search Marketing Shifts

Increasing reliance on SEO insights and real-time intelligence signifies a major shift from SEO point solutions to a unified...

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INDUSTRY REPORT: Travel and Hospitality SEO

As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise to get...

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INDUSTRY REPORT: Real Estate Marketing and SEO

Start by being at the same watering holes as your customers

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INDUSTRY REPORT: Ecommerce Marketing and SEO

Site search users are 5.5X more likely to purchase

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INDUSTRY REPORT: Retail Marketing and SEO

Only 3% of retailers report delivering desired results from digital marketing initiatives

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INDUSTRY REPORT: News & Media Marketing and SEO

How traditional media companies are combating falling print demand

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INDUSTRY REPORT: Financial Services Marketing and SEO

Key trends to watch in financial services marketing

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INDUSTRY REPORT: Higher Education Marketing and SEO

Understand the key trends emerging in education marketing

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BrightEdge 2018 Mid-Year Mobile Research Roundup

Mobile share of traffic continues its rapid expansion.

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Future of SEO and Content Marketing Survey

More than 250 marketing leaders confirm the need to converge SEO and content marketing practices.

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Organic Search Is Still the Largest Channel

51% of traffic on average still comes from organic search.

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Content Engagement Report

Research finds consumers engage with only 20% of B2C content.

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Holiday Shopping Trends

Mobile commerce set for rapid growth. Online retailers, find out how to capitalize on this opportunity.

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Industry SERP Report

Provide content marketers with predictive, data-driven content guidance.