Leveraging social media to drive organic search traffic and control which pages rank highest in search engine results, presents a huge opportunity for search marketers. Consider the fact that just over half of the top 10,000 websites have social links or badges for one of the four prominent social networks (Facebook, Twitter, LinkedIn, or Google+) on their home page. As companies employing social engagement continue to see positive results, this figure is expected to grow, with more businesses following suit.
BrightEdge’s Social Site Audit combines social, site, and search analytics to support user driven marketing campaigns. With simple, easy to implement best practices, brands can optimize their Facebook presence in ways that will drive organic search performance. Best practices include implementing links from your website to your Facebook page, using your brand name in your posts, and driving social engagement and leading to a boost in page authority, improved rankings in search results, and more traffic to your website.
Social Site Audit Accelerates Your Social Content Performance through:
- Measuring Open Graph implementation for compliance with best practices as recommended by Facebook and BrightEdge
- Auditing your domain(s), tracking pages and page templates with errors
- Prioritizing a list of issues to address based on the value of impacted pages
- Ensuring quality with continued real-time monitoring of content updates or major site changes
