In 2015, a survey of college-bound high school juniors and seniors found that over three-quarters of them reported college websites making a difference in their ideas about the institution. The digital revolution has permeated virtually every business sector, including higher education.

Today’s students have come of age dialed into the power of the digital ecosystem, and they expect the colleges and universities they consider to do the same.

See and act on the most impactful SEO optimizations for your school

Insights automatically applies BrightEdge machine learning and AI to help universities measure their site for opportunities and errors.

brightedge insights screenshot of home screen

Execute on university local search strategies

Universities are extremely interested in recruiting in particular cities and even neighborhoods. BrightEdge HyperLocal capabilities allow them to target down to zip code or even GPS coordinate location.

Capitalize on longtail keyword targets focused on niche subjects

The longtail keyword opportunities are particularly ripe for universities as they expose their research and course materials. BrightEdge Data Cube allows universities to identify the longer-form queries people use on these more specific topics.

BrightEdge Data Cube robust filters to identify content opportunities

Using Share of Voice to measure your institution's search visibility

Since there are often multiple or even dozens of universities in the same city, universities use Share of Voice to understand how much of the Google SERP each school has on particular topics.

I spend about 90% of my time on Data Cube. It was basically the main reason we brought BrightEdge. We use it in our strategies and find opportunities. It is critical in our content work and in competitive analysis.

Adam Napolitan, UC Davis

Related Resources
Delta Education Increases Organic Traffic by 230% in 4 Months

Delta Education used Data Cube and StoryBuilder to design an effective content strategy

How Adobe Won 66% Share of SEO Voice

B2B software maker took a bigger slice of the organic traffic pie

People Also Visited
Data Cube Fuels Keyword Research To Build Content Strategies

Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.
Grow site visits with actionable SEO recommendations

BrightEdge Recommendations improves the SEO performance of your site with prescriptive instructions for every content page.
AI-Powered SEO Analytics with BrightEdge Insights

BrightEdge Insights uses deep learning and big data to recommend the critical actions that will drive the biggest impact for your business.