In 2015, a survey of college-bound high school juniors and seniors found that over three-quarters of them reported college websites making a difference in their ideas about the institution. The digital revolution has permeated virtually every business sector, including higher education.
Today’s students have come of age dialed into the power of the digital ecosystem, and they expect the colleges and universities they consider to do the same.
See and act on the most impactful SEO optimizations for your school
Insights automatically applies BrightEdge machine learning and AI to help universities measure their site for opportunities and errors.
Execute on university local search strategies
Universities are extremely interested in recruiting in particular cities and even neighborhoods. BrightEdge HyperLocal capabilities allow them to target down to zip code or even GPS coordinate location.
Capitalize on longtail keyword targets focused on niche subjects
The longtail keyword opportunities are particularly ripe for universities as they expose their research and course materials. BrightEdge Data Cube allows universities to identify the longer-form queries people use on these more specific topics.
Using Share of Voice to measure your institution's search visibility
Since there are often multiple or even dozens of universities in the same city, universities use Share of Voice to understand how much of the Google SERP each school has on particular topics.
I spend about 90% of my time on Data Cube. It was basically the main reason we brought BrightEdge. We use it in our strategies and find opportunities. It is critical in our content work and in competitive analysis.
Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.
BrightEdge Recommendations improves the SEO performance of your site with prescriptive instructions for every content page.
BrightEdge Insights uses deep learning and big data to recommend the critical actions that will drive the biggest impact for your business.
