Seventy-one percent of financial services brands said they plan to increase digital marketing spend in 2019 according to a study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries.
The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen as a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.
Target and optimize for key geographical areas with HyperLocal
With many of the largest financial service providers having hundreds of branches worldwide, SEOs managing a global strategy need to have the ability to analyze organic performance for many different locations and establish a precise view of performance in specific localities.
Maintain site-wide SEO excellence and configure custom audits
Comprehensive site auditing is a crucial capability for any SEO team that needs to ensure their domains are optimized runways for SEO growth.
Define, assign, and track SEO and content tasks across your site
With the amount of approvals and review time necessary for financial services material, SEO and content teams require a real-time system for assigning tasks to specific contributors to ensure content is moving along the pipeline and onto the site--where it can serve users and begin to rank--in an efficient way.
Track competitors and assess your overall visibility in organic search
There is a high amount of competition within the financial services space, including a large number of newer disruptive players with aggressive digital marketing strategies. Share of Voice allows SEOs to track their organic search visibility against the competition globally or within specific keyword groups.
One of our goals is to have all our local branches in their Local 3-Pack, and BrightEdge helps us do that.
Related Resources
BBVA Uses BrightEdge to Build an Internal Center for SEO Excellence
Lucas Hernández, Global Head of SEO, Builds an Enterprise SEO Maturity Model at BBVA
US Bank Enhances Local SEO, Increases Conversion, and Decreases Costs
Brenda Arndt, director of SEO for US Bank, assembled a HyperLocal strategy for all US Bank branches using BrightEdge
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