BrightEdge Database Hygiene Checklist

Protect your reputation as an email sender by following these best practices

Your email sending reputation and email deliverability is influenced by the following:

  1. Hard bounce rate: bad addresses, undeliverable emails
  2. Soft bounce rate: out of office messages
  3. Open rate of delivered emails and interval since last open
  4. Manual spam marks and complaints

Protect yourself and set up the best customer experience by following these best practices.


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