With BrightEdge's platform, standardize on a single source of truth for all your SEO reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts. 

With BrightEdge SEO reporting all the information you need to fine tune your content performance effort is just one click away, whether you want to see a snapshot of overall health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. Unique SEO technology powers BrightEdge's Closed Loop Analytics, gain a clearer understanding of the impact of rank changes on ROI, providing practitioners with an easy way to communicate the business value of content performance to executive staff. 

Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.

BrightEdge S3 Enables Global Content Performance

BrightEdge S3 allows for you to:

• Rank Globally – Drive global conversions with support for 145 country/language combinations across 6 continents.

• Collaborate Internationally – Leverage customizable dashboards and workflow management for easy collaboration across international teams

• Boost Marketing ROI – Extend proven BrightEdge business impact to all geographies

• Maintain Brand Online – Reinforce global brand while tailoring to local sensitivities and colloquialisms

Only BrightEdge S3 is a truly global platform, supporting the following Search Engines / Countries:

Search engines have taken the next step in providing the most relevant results to consumers – displaying different results pages for small geographical locations, even cities that are just miles apart.

Identical queries issued in two cities just a few miles apart result in different local 3-pack rankings

With digital experiences varying according to location you can get a skewed view of content performance if you neglect local SEO and confine your analysis of organic demand (search volume) and content performance (organic ranking) to a single location, such as a large metro area.

Instead, it’s critical to understand how your customers experience search locally, and to optimize your local SEO for the specific locations that matter to your business. Only BrightEdge provides the volume and granularity in search insights to help you hone in on and connect with target audiences in key regions.

Evaluate content experiences from your customers' viewpoints

With enhanced HyperLocal capabilities, the BrightEdge platform is the only SEO solution that allows digital marketers to understand how topics and content perform for searches conducted in every corner of the globe.

Access search volume and rank data for search engines in over 32,000 US and 36,000 non-US cities across desktop and mobile. Or, add custom locations, like retail store addresses, for an even more granular view. Get the clearest and most accurate look at how pages are performing in the specific locations that are the most critical to business success.

Target customers according to residence or other location-based criteria

When you have location information for your target audiences – such as their cities of residence or other location-specific data – track, assess, and optimize content performance to ensure that you display prominently in the SERPs for these locations.

Drive customers to local brick-and-mortar locations

Organic is no longer solely a driver of online traffic; with the growth of mobile search, local SEO is also a significant source of physical traffic to brick-and-mortar locations. View performance for the local search engines closest to each of your storefront locations and optimize to beat the local competition.

Assess trending of your brand visibility in key markets

View how your brand has performed compared to major competitors in key markets over time. Trended performance data allows you to zero in on where you are missing out and where improvements will help you beat the competition.

Secure the most granular local SEO insights on search demand across the globe

Investigate fluctuations in search demand across multiple locations

Interest in and demand for the same products can fluctuate greatly across locations. Track and compare the search volume across various geographical regions to understand differences in demand and allocate resources where opportunity is the greatest.

Select regions for intentional expansion – with confidence

With access to over 36,000 international search engines, and the ability to set custom locations, you can view and compare search volume across different locations across the globe to understand where there is the highest demand for your products and services.

As the only search and content solution that provides insights at the greatest volume and highest resolution, BrightEdge enables digital marketers to understand how pages are performing in the specific locations that are most critical to their business success.

Leveraging social media to drive organic search traffic and control which pages rank highest in search engine results, presents a huge opportunity for search marketers. Consider the fact that just over half of the top 10,000 websites have social links or badges for one of the four prominent social networks (Facebook, Twitter, LinkedIn, or Google+) on their home page. As companies employing social engagement continue to see positive results, this figure is expected to grow, with more businesses following suit.

BrightEdge’s Social Site Audit combines social, site, and search analytics to support user driven marketing campaigns. With simple, easy to implement best practices, brands can optimize their Facebook presence in ways that will drive organic search performance. Best practices include implementing links from your website to your Facebook page, using your brand name in your posts, and driving social engagement and leading to a boost in page authority, improved rankings in search results, and more traffic to your website.

Social Site Audit Accelerates Your Social Content Performance through:

• Measuring Open Graph implementation for compliance with best practices as recommended by Facebook and BrightEdge
• Auditing your domain(s), tracking pages and page templates with errors
• Prioritizing a list of issues to address based on the value of impacted pages
• Ensuring quality with continued real-time monitoring of content updates or major site changes

Digital marketers are becoming aware of the increasing importance of social signals on search rankings. As a result, digital marketers want to take advantage of this huge opportunity to impact content performance, improve search rankings, and ultimately increase revenue generated by organic search through social media channels.

BrightEdge has partnered with social leaders Facebook and Twitter to develop technology which allows marketers to maximize the organic search impact of their social media efforts by tracking and analyzing social media interaction, generating automated recommendations, and coming full circle in clearly tying together social analytics, recommendations, and direct impact on ROI from content.

Drive Traffic & Conversions via Strategic Social Engagement

• Assess (Take the guesswork out of social content performance) Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.
  • Stay competitive: compare social media signals for your domains, and competitors’ domains

•  Plan
  • BrightEdge automatically generates social recommendations prioritized by impact, risk, and difficulty, so you can make quick wins while working towards long-term social strategy

• Take Action
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow engine to coordinate changes across social and organic teams

•  Demonstrate ROI
  • Directly tie social media activity to revenue generated online from increases in ranking, traffic, and conversions, thereby solidifying the financial/business value of social media marketing as part of your online strategy.

<p>The search landscape is dynamic and constantly evolving. Even if your team is comprised of several experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.</p>

<p>Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to <a href="/content/content-social-and-search">leverage social media</a> to directly impact content performance, improve search rankings, and increase revenue generated through organic search. The BrightEdge <a href="/">platform</a>&nbsp;was the first to integrate social signals into its powerful content performance platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.</p>

<p>Here are the top SEO technologies that customers use every day to discover, create, optimize,&nbsp;and measure their SEO and content performance marketing programs. Drill down in each section to learn more about how these SEO technologies enhance the user experience, provide confidence and assurance in the site, improve page load, and adapt correctly to mobile and desktop devices.</p>