No brand will make the decision to do a website migration lightly. These changes can benefit your SEO, such as if you go from an HTTP website to HTTPS, and they may be necessary in instances of renaming a company, a merger, or other company changes. Small missteps during the process, however, can cause site […]

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In the B2B world, the hectic atmosphere that dominates the retail sector between Thanksgiving and New Year does not gain as much attention. Businesses in B2B have to coax prospects through longer sales cycles, and typically their clients end up signing longer contracts, both of which help to lessen the scramble that comes throughout the […]

The post Seizing the Holiday Season: B2B Q4 Optimization appeared first on BrightEdge SEO Blog.

Our latest research at BrightEdge indicates that for those in higher education, 61% of their site traffic comes from organic search. The research from our individual partners aligns well with these numbers, as UC Davis told us that 56% of their traffic arrives from organic search, and Education Management II reported 50%. The importance of […]

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The search engine giant announced last week that they would be adding additional features to their new Google Search Console (GSC). This new Search Console was initially released in beta to a few users at the end of 2017 and then rolled out to all users beginning in early 2018. The initial beta version initially […]

The post The New Google Search Console: Mobile Compatibility and Link Reports appeared first on BrightEdge SEO Blog.

Video has quickly emerged as a leading form of content with 87% of online marketers generating video content. This growth in production aligns with the increase in interest from consumers. About one third of online activity is spent watching video. Using video SEO successfully, however, requires more careful thought than just adding numerous videos to […]

The post Video SEO: How to optimize your on-site clips for video marketing appeared first on BrightEdge SEO Blog.

Get Certified or Re-Certified at Share San Francisco Certification was a runaway hit at prior Share events. Over 400 people signed up for 250 positions and the room basically overflowed with knowledge-seeking BrightEdge customers. After the 4-hour training everyone who passed the exam could be seen at Share proudly displaying their BrightEdge Certified seals. The […]

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A few weeks ago, BrightEdge did a webinar that was 90% Q&A and we got more questions than we could answer in the hour we had. So we picked out a number of them to answer below. What are the most important technical SEO tactics to check for? Broken links, lack of correct redirect commands, […]

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