Optimizing a page as you develop it can present a challenge: a number of different strategies and factors fight for your attention, and it can be overwhelming to know where to begin. When trying to retroactively optimize an existing site, the job can feel even more strenuous. To be successful, it is critical to know […]

The post BrightEdge Recommendations: Taking Your SEO to the Next Level appeared first on BrightEdge SEO Blog.

The efforts of Google to build an acceptable search engine for the Chinese market has generated a considerable amount of discussion and controversy in recent months. The search engine giant — who dominates the American market and numerous around the world — does not have much of a hold in the most-populated country on earth. […]

The post Baidu: What You Need To Know for SEO Success in China appeared first on BrightEdge SEO Blog.

By 2021, digital advertising spend in the United States is expected to exceed $300 billion. The popularity of online marketing has also gained a strong foothold overseas: a survey of UK marketers found that: 88 percent believe that SEO has importance for marketing — with 60% saying it is extremely important 77 percent report that […]

The post 2019 Marketing Trends You Need to Capitalize On appeared first on BrightEdge SEO Blog.

In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web. A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. Personalized search results attempted to connect the information you looked at before and how you interact with the […]

The post Personalized Search: Changes on Google and What they Mean appeared first on BrightEdge SEO Blog.

Strive to position your site in one of the top three spots on the first page of Google and on average 35% of searchers will be clicking over to your site. SEO strategies place you front and center for your target audience. Google is now showing video thumbnails in 26% of search results according to […]

The post How to Use Videos to Generate SEO Results appeared first on BrightEdge SEO Blog.

Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform. Here is more information on what that means for your brand strategy. An estimated 70% of Americans with a minimum of $150,000 or more […]

The post Amazon Advertising is Now the Third Largest Advertising Platform appeared first on BrightEdge SEO Blog.

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. These types of searches deliver a more precise experience, helping users zero in on what interests them specifically. Users employ vertical searches when they use platforms such as TripAdvisor, Zillow, Consumer Reports, Amazon, Reddit, […]

The post Google Releases Two New Ad Formats: Their Role in Vertical Search appeared first on BrightEdge SEO Blog.

Get ready! We are only two weeks away from the return of the Share San Francisco on October 9-10 at the beautiful Westin St. Francis in the heart of the city. BrightEdge is delighted to host some of the industry’s most iconic brands and thought leaders on the final stop of this year’s Global Insights […]

The post Search, Content, and the Customer Experience – Countdown to Share San Francisco appeared first on BrightEdge SEO Blog.

What’s the news? Last week, marketers across the community received notices that informed them that Google was switching their domain to mobile first indexing. BrightEdge received this notice last Wednesday. “Mobile-first indexing enabled for https://www.brightedge.com/   To owner of https://www.brightedge.com/,   This means that you may see more traffic in your logs from Googlebot Smartphone. You may […]

The post Mobile-First Index Rolling Out Widely September 2018 and Page Load Speed Signal Weight Increasing from July 2018 appeared first on BrightEdge SEO Blog.

With over 3.5 billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 53% of traffic, which is a number people across the community use […]

The post Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance appeared first on BrightEdge SEO Blog.