<p><a href="https://www.brightedge.com/technology/universal-search">Universal Search</a> presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.</p>
<p>Marketers face challenges when trying to optimize content performance for universal search across multiple types of content, in addition to text. They also have limited visibility into keyword performance for the different types of content, for their own companies as well as competitors’.</p>
<p><mediawrapper data=""><img alt="universal search results graph" class="media-element file-default" data-fid="2902" data-media-element="1" height="778" src="http://www.brightedge.com/sites/default/files/universal%20search.jpg&qu…; typeof="foaf:Image" width="2301" /></mediawrapper></p>
![http://www.brightedge.com/sites/default/files/universal%20search.jpg&qu…](http://www.brightedge.com/sites/default/files/universal%20search.jpg"){kind=link}
<p>BrightEdge S3 helps marketers outrank competition and drive greater conversions by optimizing their sites for images, video, places, and news, while also understanding their true rank with Blended Rank.</p>