On-Demand General Session
Keynote and Fireside Chat
Spark: AI Innovation in SEO and Digital Marketing

Learn from BrightEdge CEO and founder Jim Yu’s decade of AI expertise to navigate the rapidly evolving AI landscape with confidence. He shares how BrightEdge’s ongoing innovations and exclusive insights can be used with practice takeaways and tactics to win in this rapidly evolving industry.  BrightEdge CTO Lemuel Park leads a fireside chat with industry experts Steven Gross, Chief Marketing Officer at University of Phoenix, and Rohit Prabhakar, Chief Digital Officer, sharing opinions and knowledge on AI, search, digital marketing, customer intent, and more!  Hear the AI success stories from Elizabeth Smolinski of Tombras, Merry Touch of Gap Inc., and Jonathan Obar and Kwame Shorter of American Dental Association, sharing how AI enabled marketing strategy execution and secured great business results.

On-Demand Certification
AI Search for Content Strategies

AI's transformative impact on search engines has changed the industry's approach to digital marketing. It has reshaped the foundational principles of SEO and expanding the horizons of content discovery and consumption. Join BrightEdge for this groundbreaking AI-Search certification, as we share steps for AI performance and learn how you can future-proof your career by taking action on these new challenges, turning them into opportunities for success in AI!

On-Demand Certification
AI Search for Technical Strategies
AI continues to change many aspects of our world, but started with search! And BrightEdge has been at the forefront of these changes and providing knowledge and insights as to the impact on search and digital marketing, and importantly, to the impact on necessary changes to both content and technical aspects of digital marketing, SEO and AI. Backed by the credibility of BrightEdge—the world's largest enterprise SEO platform—this groundbreaking AI-Search certification can future-proof your career in these transformative times.

• Get the playbook for optimizing your website for AI search
• Learn how to audit your current digital footprint for AI readiness
• Gain exclusive insights into the latest AI search trends