Thao Tran
   Global Product Partnerships
   Google
 

 

According to many sources Progressive Web Apps are "the biggest thing to happen to the mobile web since the iPhone." (source MarTech today). In this keynote session Thao Tran, Global Product Partnerships at Google, shares insights about the latest on the mobile web. Topics include Google’s goal to help users have a frictionless mobile experience. Tran talks through how the web is an open, interoperable platform for marketers to build and develop experiences that can be accessed by a large potential audience with no friction.

Learn how the Chrome team, in partnership with members of the broader web browser community, has been hard at work transitioning the web platform to work well on mobile devices, and why the mobile web is open for business. Takeaways on Google's key changes to the web platform, including Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), and what they mean for customers and marketers.

 

 

   Maile Ohye
   Developer Programs Tech Lead
   Google

 

Maile Ohye, Developer Programs Tech Lead at Google, spoke about how mobile search has already surpassed desktop worldwide and that customers can now use voice search on a variety of different products, including their phones. Customers need to be paying attention to their load times and bounce rates while working to provide an outstanding user experience.

 

 

  Adam Singer
  Analytics Advocate, Google Analytics
  Google

 

Adam Singer, an analytics advocate from Google Analytics, spoke about the importance of using data in marketing and how Google Analytics is working to help marketers. This help includes setting up a public demo account, a Data Studio for data visualization, and Analytics Academy – where people can take courses for continuing education in analytics.

 

  Matt Lawson
  Director of Performance Ads Marketing
  Google

 

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