BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

The Importance of SEO For E-commerce and Retail

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-...

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

Boost Traffic With Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include ‘...

How To Write A Successful Blog Post

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What's the secret to producing quality content, reaching your audience, generating high levels of organic traffic, all while...

Using The News Cycle for Valuable Customer Insight

The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines...

SEO and Omnibox Answers

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you...

Google BERT Algorithm Update: What Is It?

In October, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO? BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has the...

Content Marketing Strategy: Using Data to Take it to the Next Level

Eighty four percent of consumers report that a quality content marketing strategy can influence their buying decisions. When you understand how your customers behave and what they want to see online, and then create material that appropriately engages with them, you have the potential to drive...

Local SEO: 4 Steps to Take Your Strategy to the Next Level

Google announced today that a core update will go live on the afternoon of 9/24. While they have not released information regarding what precisely this update will target, it is possible that sites will see some shake ups in the rankings of their pages. This could result in an increase or a...

How to Build Your Successful Content Strategy

A content strategy provides you with a clear outline of what type of content you need, the content you produce, and how you will deliver and promote the material. A successful content strategy does not refer only to written text, but it also incorporates the images and videos you create to support...