BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Paid Social Media And Distribution Networks You Should Know About

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Using paid distribution might not be...

Optimizing For The Google Answer Box

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries....

Let Your CMS Guide Your Content Workflow

A CMS, otherwise known as a Content Management System, is software used to develop and manage your content through various marketing channels. While most content management systems mainly focus on content management for your website, some also grant marketers the ability to manage content across...

SERP Rankings Are More Important Now For The Buyer's Journey

Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple...

All About Bing! Bing Image Search, Bing Webmaster Tools & More

It’s hard to believe that Bing has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden,...

Increase Your Domain Authority With Quality Backlinks

Backlinks are foundational to SEO and play an influential role in search engine ranking. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. This will give your pages better opportunity at ranking well, improve your...

What Is Click Through Rate? How Do I Maintain A High CTR?

Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are...

The Importance of SEO For E-commerce and Retail

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-...

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

A Full Guide To Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen web content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include...