BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

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SEO Bright Now: May 20, 2022

Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few mildly embarrassing missteps. MOZ was removed from the Google index after an overly-broad DMCA request. And it was later...

SEO Bright Now: May 5, 2022

What percentage of search clicks do you think goes to websites featured in snippets? According to one study, the answer is 35.1%. Whichever way you look at it, that’s a hefty amount of traffic. So we think it’s excellent news that Google is testing two additions to featured snippets—“From the web”...

SEO Bright Now: March 29, 2022

Another SEO roundup, another algorithm update. This time, it’s product reviews. If you publish review content, you’ll want to take notice. Google is rewarding websites that provide in-depth, unique product evaluations, and reviewers responsible for generic summaries will quickly find themselves out...

11 SEO Myths That Will Damage Your Rankings in 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies.  Knowing what not to do is just as important as having an effective positive...

BrightEdge Industry SEO Weather Report

BrightEdge here, reporting on the weather!  At BrightEdge, we've spent a lot of time in the past year looking at how organic search varies across different industries.  We shared some insights into how Core Web Vitals impacted keywords across industries, we looked at how vaccines...

SEO Bright Now: March 15, 2022

The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop page experience rollout is now complete. So it’s time to start thinking about desktop signals if you haven’t...

Social Media Metrics: A Complete Guide [Updated for 2022]

Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether you’re generating new customers, deepening engagement with your existing followers, or...

Long-Tail Keywords: A Comprehensive Guide

Updated: February 2022 Long-tail keywords account for over 90% of search queries.  Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process.  In this...

SEO Bright Now: February 4, 2022

The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. In...

Optimizing for the Google 3-Pack

What is Google 3-Pack?  The 3-Pack is Google's method used to display the top three results for local SERP results. It references the user’s location to make the search more relevant. For instance, if a user searched “restaurants near me”, Google 3-Pack would display three...