BrightEdge in the News

The Latest Updates from Around the Web

BrightEdge Raises $42.8M For Content Marketing And SEO

June 11, 2013 | Anthony Ha

BrightEdge, a company that offers tools for search engine optimization and content marketing, is announcing that it has raised a big $42.8 million Series D. The round was led by Insight Venture Partners, with participation from existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The company has now raised more than $63 million total.

BrightEdge takes VC takings up to $63.9 million as it looks to build SEO platform

June 11, 2013 |

Investment firms Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures are investing in BrightEdge through the company's Series D funding round. Founded by Jim Yu and Lemuel Park in 2007, BrightEdge provides search engine optimisation (SEO) services to organisations looking to boost the value of marketing content. Its S3 platform uses data analytics to understand the revenue impact of earned content and has customers including Microsoft, Nike and Marriott.

BrightEdge raises $42.8 million

June 11, 2013 | Patrick Hoge

BrightEdge, a digital marketing software and services company, has closed $42.8 million in Series D round of funding led by Insight Venture Partners along with prior investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. The latest round brings the total raised by the 150- person San Mateo-based company to $65 million since it was founded in 2007.

BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses

June 11, 2013 |

BrightEdge Secures $42.8 Million Investment to Build Essential Content Marketing Platform for Modern Businesses. 110-Percent Renewal Rate, 300-Percent Brand Growth in Past 12 Months Position BrightEdge to Become Industry Standard in New World of Marketing.

The Content Catalyst: How Content Drives Search & Social Synergy

June 04, 2013 | Jim Yu

Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience.

LinkedIn for Marketing -- The Best Kept Secret?

June 04, 2013 | Jim Yu

What comes to mind when you think of LinkedIn? Probably two things: a huge social network, and a great place for recruiting or finding a job. True enough. LinkedIn these days is, in fact, 225 million members strong. And 70 percent of Brandz's Top 100 advertises jobs on LinkedIn. But I'm going to suggest that this answer doesn't go far enough. Something's missing: it's that LinkedIn is also a fantastic marketing platform. In fact, while most of us have been busy posting our resumes and contacting old friends, some of the world's top brands have learned to leverage their employees as brand ambassadors, as well as to maximize customer evangelists to grow brand awareness, and ultimately drive business. So, let's explore from this different perspective just what it is that LinkedIn provides.

The Sudden Rise of the Digital CMO

May 15, 2013 | Jim Yu

In the world of corporate marketing the most talked about article in recent weeks has been "The Rise of the Digital CMO" in the Harvard Business Review blog site, by Jake Sorofman, a research director at Gartner. The piece is designed to be provocative -- and it does just that from its very first sentence: "Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one." There's no disputing hard numbers, but you can argue their context. The reality is that, seven and eight figure marketing budgets aren't the appropriate measurement when thinking about digital marketing. Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises, large and small, prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.

Optimizing For Facebook Graph Search: SEO Meets Social

May 07, 2013 | Jim Yu

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how you can utilize SEO and social sharing best practices to both optimize your Facebook page and foster engagement.

Quora Best Practice Tips for Brands

April 23, 2013 | Jim Yu

Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. For example, in 2012 the most popular question on Quora was, "What are the best stories about people randomly meeting Steve Jobs?" with the answers providing a multitude of insight and shared experiences on the technology pioneer. Now let's look a little deeper at how brands and businesses use Quora.

Pinterest Best Practice Tips for Brands

April 22, 2013 | Jim Yu

When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Your choice(s) of social media platforms depends on your business model, the profile of target audience, and industry. One social media platform brands should explore is Pinterest. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing platforms.