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SEO is more than just gaining short-term wins on key SERPs and monitoring your keyword performance week over week. An increasing amount of B2B brands are realizing that SEO can and should be a central part of all marketing efforts. While, at first glance, ABM and SEO may not seem to have much to do with each other, but scratch under the surface and there are many opportunities there.
ABM is about identifying and communicating with all of the different decision makers within a sales prospect's internal hierarchy. SEO is about understanding user intent and tailoring content and a website experience that engages brand's target audience. There are many ways that the business data that SEO teams analyze can be repurposed to better understand and speak to targets in an ABM-based strategy.