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Session Decks and Videos

Track I: Optimization - The New SEO Landscape

Session 1c: Mobile Search Space - The Multi-Device Type Market

Felipe Carreras
Felipe Carreras
Director of eCommerce at Best Western

Oversees the online consumer experience, spanning desktop, mobile and apps, performance based marketing and affiliated marketing. His primary focus is on driving more revenue to Best Western hotels and improving the consumer experience online through strategic planning and execution. With over a decade in tourism experience, he previously held leadership positions at the Arizona Office of Tourism and U.S. Airways. He is a certified Cicerone™, a distinction pursue for his love of craft beer, food and grilling.

Other presenters from this session:

Richard Naimy
Richard Naimy
Director of SEO at Move, Inc
Jason Tabeling
Jason Tabeling
Associate Partner, Search and Media at Rosetta
Viji Davis
Viji Davis
VP of Marketing at Resolution Media

Transcript