The Business Challenge

As AI increasingly influences how businesses select digital agency partners, Overdrive Interactive needed to establish authoritative expertise in an evolving search landscape. With clients using AI to find and evaluate agencies, they faced competition from higher domain authority competitors. The agency needed to be discoverable and recommended by AI systems while strengthening E-E-A-T signals to win in both traditional search and AI-generated responses.

The BrightEdge Solution

Overdrive leveraged BrightEdge's AI-powered platform to launch "The Authority Project." Using BrightEdge Generative Parser for strategic insights, Data Cube X for keyword research, and Copilot for content optimization, they built comprehensive author profiles and targeted content. The team implemented programmatic author pages with Person schema markup and enhanced blog architecture to deepen topical authority across their digital marketing expertise.

Results

Within three months, Overdrive achieved a 710% increase in AI Overview mentions, successfully competing against brands with much higher domain authority. New content secured top rankings within hours - including #1 for "Top SEO trends 2025" and #4 for "OpenAI shopping," outranking TechCrunch and OpenAI itself. The November publications generated a 66% month-over-month click increase.

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