Eventbrite Uses BrightEdge to Grow Acquisition from Organic Search
SEO Platform Identifies Opportunities Based on ROI
SAN MATEO, Calif – October 12, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Eventbrite, the fastest growing event ticketing company, is using BrightEdge to draw new customers to its leading event publishing and promotion platform. With BrightEdge, Eventbrite gets actionable insights into exactly where to focus its SEO efforts for maximum return on investment. In just the first three months, Eventbrite saw a 25 percent increase in acquisitions from organic search.
As a web-based event platform, Eventbrite acquires many customers through organic channels like search engine placement and rankings. Eventbrite needed an SEO solution that would immediately provide insights into the best keywords and pages to boost customer acquisition. After configuration, BrightEdge quickly identified detailed keyword opportunities across the large numbers of keywords and event listings posted on the Eventbrite web site. Eventbrite also integrated web analytics via BrightEdge Connect, which provided visibility into the business impact of each of the SEO projects.
"We selected BrightEdge because it provides a level of insights into SEO strategies that no other solution on the market could provide," said Ken Yamada, head of search strategy, Eventbrite. "SEO is not only an acquisition tool for us, but an effective sales tool for our thousands of event holders that publish events through Eventbrite. BrightEdge allows us to effectively target our SEO strategy to new users and also helps boost ticket sales for our existing customers."
"We are thrilled that a recognized online leader such as Eventbrite selected BrightEdge as its trusted partner for SEO," said Jim Yu, CEO, BrightEdge. "This relationship is additional proof of our market momentum and solidifies our position as the leader in the enterprise SEO market."
Eventbrite chose the BrightEdge SEO platform and BrightEdge Connect based on the following differentiators:
- Tie SEO to ROI
- BrightEdge Connect uniquely integrates SEO with web analytics to offer insights based on the revenue generated on a given web site, going beyond keyword ranking metrics that don't help SEO managers justify resources for their projects.
- Effortless Scaling
- The BrightEdge SEO platform is designed to scale with an organization's organic search needs, affording SEO managers a single platform to make the right decisions today and in the future.
- Intuitive User Interface (UI)
- BrightEdge's intuitive UI provides information and visual analysis that is easy for anyone across an organization to quickly comprehend and act on.
To get more information on BrightEdge's SEO Platform, please visit www.brightedge.com/contact-form.
Eventbrite is the world's largest, fastest growing event ticketing company. We empower anyone to host successful live experiences of any type or size by providing an easy way to manage, promote and sell out the event. Eventbrite brings together transactions with social interactions to allow events to live, flourish and take flight anywhere online. Eventbrite is the engine for a new generation of live experiences. Eventbrite is privately held and backed by Sequoia Capital.
For more information, go to www.Eventbrite.com.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.