Esurance Selects BrightEdge to Help With SEO Strategy and UX

Selection caps detailed evaluation of BrightEdge against other SEO solutions

SAN MATEO, Calif – September 27, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced an agreement with Esurance, the direct-to-consumer personal auto insurance company, that will help customers find the best products for all their insurance needs, including car insurance, motorcycle insurance, home insurance, and much more. Esurance will leverage BrightEdge's unique SEO insights to improve the position of the new Esurance brand in organic search results, increase brand awareness, and ensure that consumers looking for competitive insurance quotes can easily find Esurance offerings.

Esurance is one of the leaders in direct-to-consumer auto insurance, focused on improving the car insurance experience for consumers by offering the best of both worlds: innovative technology coupled with the human touch. In addition to affordable rates, great discounts, and helpful product features like online repair monitoring, Esurance also offers features such as around-the-clock customer and claims service and convenient online policy management tools, all of which make customers' lives easier.

"We are constantly looking for best-in-class solutions to help us drive online marketing results and improve consumer awareness of the Esurance brand," said Tolithia Kornweibel, Director of online marketing, Esurance. "When we decided to invest in organic search, we conducted a thorough evaluation of the vendors. We are excited to have BrightEdge as a trusted partner on this strategic initiative."

"BrightEdge continues to lead the SEO marketplace in number of enterprise customer wins," said Jim Yu, CEO, BrightEdge. "We are delighted that an online leader such as Esurance has selected our SEO platform based on the merit of our technology and ability to sustain product innovation. We look forward to developing a long-term partnership and helping Esurance leverage organic search as a key marketing channel."

Esurance conducted an in-depth hands-on evaluation of SEO vendors before selecting BrightEdge. BrightEdge's selection was based in part on the following unique advantages:

  •     Trusted partner
    •     After seeing the BrightEdge platform evolve at a rapid pace with ground-breaking innovations, SEO managers trusted BrightEdge to stay ahead of the changes in search, enabling them to focus on the execution of their SEO plans to grow revenue without worrying about getting left behind by technology changes.
  •     Actionable next steps
    •     BrightEdge delivered insightful and targeted recommendations by considering the competitive landscape, instead of dumping a laundry list of non-prioritized recommendations that would overwhelm the SEO managers.
  •     Instant backlink insights
    •     BrightEdge's backlink analysis enabled SEO managers to immediately identify the most valuable legitimate backlinks that would improve rankings, transforming a complex and time consuming analysis into a few clicks.

To get more information on BrightEdge's SEO Platform, please visit

About Esurance

Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.

Through Esurance's Web site,, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their insurance card - all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim.

Answer Financial, also a subsidiary of White Mountains, is one of the largest personal insurance agencies in the country. Answer Financial offers comparison quotes and provides auto and property insurance from more than a dozen top-rated insurance companies through its Web site,, and over the phone.

About BrightEdge

Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. 

For more information, please visit