BrightEdge Integrates with Google Analytics
BrightEdge Enables Marketers to Manage SEO Campaigns Based on Key Website Performance Metrics
SAN MATEO, Calif – November 30, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced the availability of BrightEdge Connect for Google Analytics, a new solution that seamlessly integrates key performance indicators from Google Analytics into its leading enterprise-class SEO platform, enabling companies to manage SEO campaigns based on revenue metrics from their website. With BrightEdge Connect for Google Analytics, online marketers can measure the ROI of each of their SEO initiatives and focus on their most promising revenue opportunities.
With SEO becoming a top tier channel for acquisition and branding, marketing managers must know and report on the value of each project that drives organic search traffic to their website. This latest improvement to BrightEdge Connect delivers SEO dashboards and reports that combine business metrics such as visits and goals from Google Analytics with traditional SEO metrics such as rankings, backlinks, and coverage. This unique capability enables companies to get instant ROI reports for each of their on-going SEO projects.
"BrightEdge continues to lead the enterprise SEO market in innovation and market share," said Jim Yu, CEO, BrightEdge. "We are the first to offer 100% customizable SEO dashboards that include Google Analytics metrics. This unique capability gives SEO managers the information they need to quickly identify which of their efforts are delivering the highest business value, enabling them to maximize the value of the SEO channel."
BrightEdge Connect for Google Analytics is available today as an optional module of the BrightEdge SEO platform. The integration leverages the Google Analytics Application Programming Interface (API) and its configuration is straightforward with very little overhead. For more information, please visit www.brightedge.com/technology/seo-integration/connect-api.
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace, Esurance and Trulia drive more than $3 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
For more information, please visit www.brightedge.com.