Actuate Turns to BrightEdge to Boost Brand Awareness & Organic Traffic

Industry Leading SEO Platform Delivers Immediate Jump in Organic Rank Positions

SAN MATEO, Calif – October 4, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced that Actuate (Nasdaq: ACTU), the people behind BIRT® and the leading open source Business Intelligence (BI) vendor, is using BrightEdge to increase brand awareness and gain a competitive edge through organic search. After implementing BrightEdge's industry leading SEO platform, Actuate saw an immediate jump in its organic rank positions, increasing awareness of the Actuate brand at the point of search and driving registrations on Actuate's web sites.

As a vendor of BI solutions, Actuate sought to gain control over its SEO performance and increase awareness among companies seeking BI solutions. BrightEdge provided valuable intelligence to Actuate including deep insights into competitive keyword strategies and prioritized recommendations for improving rankings. In addition, Actuate has been able to quickly identify high value sources of backlinks that are 100% Google-friendly. As a result, Actuate's keyword portfolio has seen a 33% increase in rankings since implementation.

"Actuate needed a solution that would enable us to take control of our SEO and drive ROI," said Gautam Goswami, Director of Online Business and technology, Actuate. "BrightEdge's SEO platform provides instant access into all of the reporting that we need to execute on our goals. The increase in awareness and the ROI we've realized in just a few months has been exceptional."

"We are extremely pleased that a leader in BI solutions such as Actuate has chosen BrightEdge to help boost their brand awareness and marketing efforts through SEO," said Jim Yu, CEO, BrightEdge. "This is another example of how BrightEdge is the trusted partner for online leaders looking to grow revenue from organic search in a measurable and predictable way."

BrightEdge was selected based on the following unique benefits:

  •     Stress-Free Onboarding
  •     The BrightEdge customer success team worked closely with Actuate on all aspects of their SEO. Actuate was up and running on the BrightEdge SEO platform in a few days, saving valuable time and money and speeding the time to ROI.
  •     Quality Backlinks
  •     BrightEdge identifies quality natural backlink strategies that are safe, approved and Google friendly. This analysis allows managers to easily source links that will improve rankings, without the worry of ending up in the "Google penalty box."
  •     Integrated Platform
  •     BrightEdge combines all the SEO intelligence that marketers need into a single, easy-to-use platform. Customizable dashboards provide anyone within the Actuate marketing organization with the metrics and recommendations they need to take action on the SEO.

To get more information on BrightEdge's SEO Platform, please visit

Actuate – The people behind BIRT

Actuate founded and co-leads the Eclipse BIRT open source project. ActuateOne is a unified suite of products for rapidly developing and deploying BIRT-based custom Business Intelligence applications and information applications. Applications built with ActuateOne provide one user experience regardless of task or skill level; are supported by one server for any deployment including cloud and are built with one BIRT design that can access and integrate any data source - including high volume print streams. ActuateOne adds rich data visualizations, including interactivity, dashboards, analytics, and deployment options to web and mobile BIRT applications, helping organizations drive revenue through higher customer satisfaction and improved operational performance.

Actuate has over 4,600 customers globally in a diverse range of business areas including financial services and the public sector. Founded in 1993, Actuate is headquartered in San Mateo, California, with offices worldwide. Actuate is listed on NASDAQ under the symbol ACTU. For more information, visit the company's web site at or visit the BIRT community at

About BrightEdge

Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. 

For more information, please visit