BE305: Organizational Design: Building Digital Centers of Excellence - Garrett Mehrguth

Managing and Organizing Marketing Teams by Their Inputs

Garrett Mehrguth
CEO
Directive Consulting

Garrett Mehrguth, the CEO of Directive Consulting, spoke about the importance of moving quickly and regularly testing. He believes that testing inputs is essential to SEO. Inputs must be measurable to be used. Mehgruth notes that there is no failing in SEO, there is only learning.

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BE305: Organizational Design: Building Digital Centers of Excellence - Mauricio Moreno

Centers of Excellence

Mauricio Moreno
Director of SEO
Revana Digital

Mauricio Moreno, the Director of SEO at Revana Digital, spoke about how to build “Centers of Excellence” and how they are integral to SEO success. Brands need to focus on three stages: pre-content generation, content generation, and analysis. This means identifying the audience and doing the research needed to know what they want to see, creating content that answers those needs, and then watching for good results during analysis.

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Noble Studios Drives YoY Gains in Organic Across Client Base

The company uses the Data Cube 1000 times per day on behalf of its clients

Download Case Study

40%

increase in organic traffic

THE PROBLEM

Noble Studios needed a consistent and efficient means to drive organic search results across its agency client base. They started using BrightEdge approximately three years ago as they started growing their search and specifically their SEO practice. They have found BrightEdge indispensable in centralizing that effort and standardizing the process and see results across the client base consistently improving. “We attribute that success a great deal to the partnership with have with BrightEdge,” said Noble Studios’ CMO Michael Thomas.

THE SOLUTION

“We follow a methodology that has included BrightEdge across every step of the process from competitive research to establishing goals. And I think what BrightEdge does better than any platform that we’ve used to date is the ability to customize reporting and customize results. BrightEdge ran some results for us and indicated that our company uses the Data Cube about 1,000 times per day on behalf of the clients that we represent. It’s a great stat. It shows that it’s become engrained in our culture.” “The BrightEdge platform is constantly innovating. I think listening to customers about what tools they need allows you to do that. And it’s very clear that BrightEdge listens to their customers and anticipates where they’re going, not just providing what they’re asking for.” See Michael's video.

michael thomas noble studios THE RESULTS

“BrightEdge is the reason that Noble Studios is having a great success for our clients in organic search. We saw that across the board our clients had a 40% year-over-year increase in organic traffic on the BrightEdge platform. They love those results."

And ultimately it is about performance. The C-suite is incredibly busy and so if you can’t succinctly tell your story it’s probably not going to be heard.

Request a demo of the BrightEdge platform today!